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Lesson Plan What's Your Brand? Created: 07/2015 by the National FFA OrganizationSTUDENT LEARNING OBJECTIVES After completing these activities students will 1. Summarize the components of personal

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How to fill out "Whats your brand?"

1. Start by identifying your target audience – Consider who your brand is trying to reach and who you want to connect with. Define your target audience's demographics, interests, and needs.
2. Define your brand's unique value proposition – Focus on what sets your brand apart from the competition. Identify your brand's strengths, unique selling points, and the value it offers to your target audience.
3. Define your brand identity – Determine the visual elements and personality that represent your brand. Develop a unique logo, color scheme, fonts, and brand voice that align with your target audience and your brand's values.
4. Craft a compelling brand story – Share the backstory of your brand, emphasizing its purpose, mission, and values. This will help create an emotional connection with your target audience and establish trust.
5. Develop key messages – Create concise and powerful statements that encapsulate your brand's core values, benefits, and promises. These messages should resonate with your target audience and differentiate your brand.
6. Consistency is key – Ensure that your brand follows a consistent style and tone across all platforms. From your website to social media and even customer interactions, every touchpoint should reflect your brand identity and values.
7. Monitor and refine – Continuously monitor and fine-tune your brand strategy based on feedback and market research. Stay updated with industry trends and customer preferences to keep your brand relevant and appealing.

Who needs "Whats your brand?"

1. Startups and entrepreneurs – New businesses need to establish their brand identity to differentiate themselves in the market and attract customers.
2. Small businesses – Small businesses can benefit from developing a strong brand to compete with larger competitors and establish customer loyalty.
3. Non-profit organizations – Non-profits often rely on brand recognition to attract donors, volunteers, and support for their cause.
4. Professionals and freelancers – Individuals offering services need to create a personal brand that showcases their expertise and attracts clients.
5. Established businesses – Even established businesses need to periodically evaluate and refine their brand to stay relevant, adapt to changing market dynamics, and maintain a strong brand image.

Remember, developing and maintaining a strong brand is an ongoing process. It requires consistent effort and adaptation to effectively connect with your target audience and achieve your business goals.

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