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Moving Beyond Data RETAIL GAP ANALYSIS Retail Trade Area Sarasota, Texas Prepared for Sarasota Economic Development Corporation 03.09.12 Contact Information Sarah Werner Morita Community Development
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How to fill out retail gap analysis

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How to fill out retail gap analysis:

01
Identify the objectives: Determine what specific goals or targets you want to achieve through the retail gap analysis. This could include improving sales performance, identifying product gaps, or optimizing inventory management.
02
Collect relevant data: Gather data from various sources such as sales reports, customer feedback, market research, and competitor analysis. It is important to have accurate and comprehensive data to analyze the gaps in your retail operations.
03
Measure current performance: Use key performance indicators (KPIs) to assess your current performance in areas such as sales, customer satisfaction, inventory turnover, and profitability. This will help identify the gaps between your current performance and your desired goals.
04
Analyze the data: Examine the data collected to identify trends, patterns, and insights. Look for areas where your performance falls short of expectations, potential opportunities for growth, and areas where you may be losing customers or revenue.
05
Identify the gaps: Based on the analysis of the data, pinpoint the specific gaps or areas of improvement in your retail operations. These gaps could be related to pricing, product assortment, customer service, marketing strategies, or operational efficiency.
06
Develop action plans: Once the gaps are identified, develop actionable strategies to address each gap. Set clear objectives, outline specific steps to be taken, allocate necessary resources, and establish a timeline for implementation.
07
Implement and monitor: Execute the action plans and closely monitor their progress. Regularly track the performance indicators identified earlier to ensure that the gap analysis is yielding positive results and driving desired improvements.

Who needs retail gap analysis?

01
Retail businesses: Retailers of all sizes and types can benefit from performing a gap analysis. It helps them identify areas where they are lagging behind the competition or not meeting customer expectations, and enables them to devise strategies for improvement.
02
Manufacturer or supplier to retailers: Companies that supply products to retailers can also benefit from conducting a retail gap analysis. It allows them to identify areas where their products are not meeting market demands or are falling short in comparison to competitors' offerings.
03
Investors or stakeholders: Investors or stakeholders in retail businesses may need a retail gap analysis to gain insight into the company's performance, identify areas of opportunity or concern, and make informed decisions regarding their investments.
04
Consultants or analysts: Professionals specializing in retail management or business analysis often utilize retail gap analysis as a tool to assess the performance of their clients' businesses. It helps them provide targeted recommendations and strategies for improvement.
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Retail gap analysis is the process of identifying the difference between the demand for a product or service and the actual supply available in a particular market.
Retailers and businesses in the retail industry are required to file retail gap analysis.
To fill out retail gap analysis, one must gather data on demand and supply, compare the two, and analyze the gap that exists.
The purpose of retail gap analysis is to help businesses understand market demand, identify opportunities for growth, and make informed decisions about product offerings.
Information such as market demand, current supply, competitors' offerings, and potential market trends must be reported on retail gap analysis.
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