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Date: Name: Merchants Of Cool Discussion Questions: After Viewing the video Merchants of Cool, answer questions in full sentences and hand in at the end of class. The paradox of “cool hunting is
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How to fill out merchants of cool:

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Start by familiarizing yourself with the concept of "merchants of cool." This refers to the media and advertising industries that heavily influence and shape youth culture.
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Watch the documentary "Merchants of Cool" directed by Barak Goodman and Rachel Dretzin. This film provides an in-depth exploration of how the youth market is targeted and manipulated by these industries.
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Take notes while watching the documentary, focusing on key themes, examples, and insights presented in the film.
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Merchants of Cool is a term used to describe companies or individuals who create and sell products or services that appeal to young consumers.
Any company or individual that creates or sells products or services targeted towards young consumers may be required to file merchants of cool.
To fill out merchants of cool, companies or individuals must provide information about the products or services they offer, their target audience, marketing strategies, and any other relevant details.
The purpose of merchants of cool is to track and analyze the products and services being marketed to young consumers, as well as the impact of these marketing efforts.
Information that must be reported on merchants of cool may include product descriptions, target audience demographics, advertising strategies, market research results, and sales data.
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