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STRATEGIC POSITIONING MARKET ANALYSIS REGISTRATION 2 days: 1314 August 2012. 9am 5pm. Course fee: $1600 This is an interactive PDF if you have Adobe Reader 8 or above, you can fill out the form online
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01
Identify your target market: Research and understand your target audience, including their demographics, behaviors, and needs. This will help you tailor your strategic positioning to appeal to them effectively.
02
Analyze the competition: Understand who your competitors are and what they offer. This analysis will help you identify gaps in the market that you can capitalize on and differentiate yourself from your competitors.
03
Define your unique selling proposition (USP): Determine what sets your product or service apart from others in the market. This could be a unique feature, superior quality, competitive pricing, exceptional customer service, or any other distinct advantage.
04
Determine your positioning statement: Craft a clear and concise positioning statement that communicates your USP and resonates with your target market. This statement should articulate what you do, who you serve, and the value you provide.
05
Develop your marketing strategy: Based on your strategic positioning, create a comprehensive marketing plan that outlines how you will reach and engage your target audience. This plan should include channels, tactics, messaging, and a clear call to action.

Who needs strategic positioning - market?

01
Startups and entrepreneurs: Strategic positioning is crucial for new businesses looking to establish themselves in the market and differentiate themselves from the competition.
02
Established businesses: Even businesses with a solid market presence can benefit from strategic positioning. It helps them stay relevant, adapt to changing market conditions, and maintain a competitive edge.
03
Product managers and marketers: These professionals are responsible for developing and promoting products or services. Strategic positioning is a key part of their role to ensure that the offerings align with market needs and stand out from competitors.
04
Business consultants: Consultants help businesses optimize their operations and strategies. Strategic positioning is often a fundamental aspect they address when working with clients to enhance their market presence and performance.
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Strategic positioning in the market refers to the process of identifying and communicating a company's unique value proposition to target customers in order to differentiate itself from competitors.
Companies of all sizes and industries may be required to file strategic positioning in the market, depending on regulatory requirements or internal strategic planning.
Filling out strategic positioning in the market involves analyzing market trends, identifying target customer segments, defining a unique value proposition, and outlining a marketing strategy to reach those customers.
The purpose of strategic positioning in the market is to create a sustainable competitive advantage, attract and retain customers, and drive business growth.
Information reported on strategic positioning in the market may include market research findings, customer segmentation data, competitive analysis, marketing strategies, and sales projections.
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