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COMMUNITY DEVELOPMENT DEPT. 701 Laurel Street Menlo Park, CA 94025 650.330.6704 1/23/14 PERMIT SUBMITTAL REQUIREMENTS FOR A NEW COMMERCIAL STRUCTURE This handout describes the minimum submittal requirements
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How to fill out for a new commercial:

01
Start by identifying the purpose of your commercial. What message do you want to convey to your target audience? What are the goals and objectives you want to achieve with this commercial?
02
Conduct market research to better understand your target audience. Who are they? What are their preferences, needs, and behaviors? This information will help you tailor your commercial to effectively resonate with your audience.
03
Create a script for your commercial. Determine the key messages you want to communicate and the story you want to tell. Make sure the script is clear, concise, and engaging, capturing the attention of viewers and conveying your brand's unique value proposition.
04
Determine the ideal length for your commercial. Consider the medium through which it will be aired (TV, radio, online platforms) and adhere to any time restrictions or guidelines. A shorter commercial may require more concise messaging, while a longer one provides the opportunity to delve deeper into the product or service being promoted.
05
Choose the visuals and audio that will accompany your commercial. This may include selecting actors, locations, props, and background music. Ensure that the visuals align with your intended message and effectively represent your brand.
06
Consider the budget for your commercial. Determine the resources you have available and allocate them accordingly. This will impact the scale and production quality of your commercial.

Who needs a new commercial:

01
Businesses and organizations looking to promote a new product or service.
02
Companies aiming to raise awareness about their brand or increase brand visibility.
03
Non-profit organizations seeking to advocate for a cause or raise funds.
04
Individuals or groups launching a new venture or event and wanting to reach a wide audience.
05
Artists and entertainers looking to promote their work or upcoming projects.
06
Political candidates running for office who want to connect with voters and share their platforms.
All these entities can benefit from creating a new commercial to effectively communicate their message, connect with their target audience, and achieve their specific goals.
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A new commercial is an advertisement or promotional video created for a product or service.
Companies or businesses looking to advertise their products or services are required to file for a new commercial.
To fill out for a new commercial, companies need to create a script, hire actors or models, choose a location, film the commercial, and edit the footage.
The purpose of a new commercial is to promote a product or service, increase brand awareness, and generate sales.
Information such as the product or service being advertised, pricing, availability, and contact information must be reported on for a new commercial.
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