Get the free GRAPHIC STANDARDS STyle GuIDe

GRAPHIC STANDARDS & Style Guide GRAPHIC STANDARDS 3 University Colors 4 University Logo 5 Departmental Logos (Bugs) 6 Approved Fonts 8 Photography 9 University Seal 10 Grubby (Mascot) 11 Style Guide

How to fill out graphic standards style guide

How to Fill Out a Graphic Standards Style Guide:

1. Start by gathering all necessary information and materials: This includes any existing brand guidelines, logos, fonts, color palettes, and other design elements. Also, make sure to have access to the necessary software or tools to create and edit the style guide.
2. Begin with the basics: Clearly define the purpose and scope of the style guide. Determine the target audience and stakeholders for whom the guide is intended. Outline the goals and objectives of the brand's visual identity.
3. Logo Usage: Provide specific guidelines for using the brand's logo, including preferred versions, minimum size requirements, clear space to be maintained, and any variations or color options that may exist.
4. Color Palette: Clearly define the brand's color palette, including primary and secondary colors, Pantone numbers, RGB or CMYK values, and any specific color combinations or gradients. Also, specify how colors should be used in different applications, such as web or print.
5. Typography: Outline the preferred font families, styles, and sizes for headings, body text, and other elements. Include guidelines on font pairing, spacing, alignment, and any specific typographic treatments unique to the brand.
6. Imagery and Photography: Detail guidelines for using images and photography within the brand's visual identity. Specify preferred image formats, sizes, and resolution requirements. Provide instructions on using filters, overlays, or other treatments to maintain a consistent look and feel.
7. Layout and Composition: Establish guidelines for how designs should be structured and organized. Include information on grid systems, margins, padding, and alignment. Specify any unique layout elements, such as header or footer designs, navigation menus, or page structure.
8. Communication Style: Determine the brand's tone of voice and writing style. Provide guidelines for writing headlines, slogans, taglines, and body copy. Include specific language or phrases to use and avoid, ensuring a consistent and cohesive brand voice across all communication channels.
9. Applications: Consider different touchpoints where the brand's visual identity will be used. This can include websites, social media profiles, advertisements, packaging, letterheads, signage, and more. Provide instructions for using the style guide in these specific applications, including any size restrictions, file formats, or platform considerations.
10. Training and Accessibility: Finally, determine how the style guide will be shared and distributed. Consider creating a user-friendly PDF document or an accessible online portal for easy access by team members, designers, and stakeholders. Additionally, provide training or workshops to familiarize users with the style guide contents and answer any questions.

Who Needs a Graphic Standards Style Guide:

1. Marketing and Branding Teams: Graphic standards style guides are essential for marketing and branding teams that are responsible for creating and maintaining a consistent brand identity across various mediums. They ensure that the brand's visual elements are used correctly and consistently.
2. Designers and Creatives: Professionals involved in designing marketing materials, advertisements, websites, or any visual communication pieces greatly benefit from a graphic standards style guide. It provides them with clear guidelines and instructions to create designs that align with the brand's identity.
3. Communication and Content Teams: For teams that are responsible for writing, crafting content, or managing social media accounts, having a graphic standards style guide is important. It helps them understand the brand's unique tone of voice, language usage, and writing style.
4. Stakeholders and New Hires: Shareholders, investors, and partners often need to understand and adhere to the brand's visual identity guidelines. Additionally, a graphic standards style guide serves as a valuable resource for onboarding new team members, helping them quickly grasp and align with the brand's visual standards.
5. External Agencies and Contractors: When collaborating with external agencies or contractors for design or marketing projects, providing them with a graphic standards style guide ensures that they can accurately represent the brand's visual identity in their work.

Having a graphic standards style guide benefits anyone involved in the creation, management, or promotion of the brand. It serves as a cohesive reference and ensures that all visual elements consistently reinforce the brand's identity.

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What is graphic standards style guide?

A graphic standards style guide is a document that outlines the specific design rules and elements that must be used consistently in all marketing and branding materials.

Who is required to file graphic standards style guide?

Companies and organizations with a brand or marketing department are typically required to create and maintain a graphic standards style guide.

How to fill out graphic standards style guide?

To fill out a graphic standards style guide, you need to provide information on logo usage, color palette, typography, imagery guidelines, and any other design elements specific to your brand.

What is the purpose of graphic standards style guide?

The purpose of a graphic standards style guide is to ensure that all marketing and branding materials are consistent, cohesive, and align with the brand's identity and values.

What information must be reported on graphic standards style guide?

The graphic standards style guide should include details on logo usage, color codes, font selections, image guidelines, and any other design elements that are essential to maintaining brand consistency.