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SYLLABUS Marketing MKTG416 (F A L Se me st e r 2 0 1 2 /2 0 1 3) The American University in Cairo School of Business Department of Management Instructor name: Dr Ibrahim A. Heavy Office number: BEC
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E-marketing at American universities is the practice of promoting and selling products or services through online marketing strategies specifically tailored to the university audience.
Any American university that engages in online marketing activities is required to file e-marketing reports.
E-marketing reports for American universities can be filled out online through the designated platform provided by the relevant regulatory body.
The purpose of e-marketing for American universities is to reach and engage with prospective students, alumni, and other stakeholders through digital marketing channels.
Information such as marketing strategies used, target audience demographics, advertising expenditures, and campaign performance metrics must be reported on e-marketing reports for American universities.
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