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SYLLABUS Marketing MKTG416 (F A L Se me st e r 2 0 1 2 /2 0 1 3) The American University in Cairo School of Business Department of Management Instructor name: Dr Ibrahim A. Heavy Office number: BEC
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What is e-marketing - american university?
E-marketing at American universities is the practice of promoting and selling products or services through online marketing strategies specifically tailored to the university audience.
Who is required to file e-marketing - american university?
Any American university that engages in online marketing activities is required to file e-marketing reports.
How to fill out e-marketing - american university?
E-marketing reports for American universities can be filled out online through the designated platform provided by the relevant regulatory body.
What is the purpose of e-marketing - american university?
The purpose of e-marketing for American universities is to reach and engage with prospective students, alumni, and other stakeholders through digital marketing channels.
What information must be reported on e-marketing - american university?
Information such as marketing strategies used, target audience demographics, advertising expenditures, and campaign performance metrics must be reported on e-marketing reports for American universities.
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