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Official Publication of the Minnesota Municipal Utilities Association 2016 Display Ad Rates and Ad Sizes 2 columns by 1 1/2 inches 2 columns by 2 1/4 inches 2 columns by 5 inches 4 columns by 2 1/2
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How to fill out 2016 display ad rates:

01
Gather the necessary information: Before filling out the 2016 display ad rates, gather all the relevant data such as the specific advertising channels, target audience, ad sizes and formats, and any discounts or special offers.
02
Understand the pricing structure: Familiarize yourself with the pricing structure for display ads in 2016. This may include factors like cost per impression (CPM), cost per click (CPC), or fixed rates. It's important to have a clear understanding of how the rates are calculated and what they represent.
03
Determine the appropriate rates: Based on the gathered information and the pricing structure, determine the appropriate rates for your display ads. Consider factors such as the competition in the market, the value provided by your ads, and any budget constraints.
04
Fill out the rates form: Once you have determined the rates, fill out the display ad rates form. This may involve entering the specific advertising channels, the corresponding rates for each channel, any discounts or special offers, and any additional notes or terms and conditions.
05
Review and double-check: Before finalizing the rates, review the form to ensure accuracy and completeness. Double-check all the entered information to avoid any errors or discrepancies.

Who needs 2016 display ad rates:

01
Advertisers: Advertisers who want to run display ad campaigns in 2016 need the display ad rates to understand the costs involved and make informed decisions. They need to compare rates across different channels, evaluate the return on investment, and plan their advertising budgets effectively.
02
Media agencies: Media agencies that handle advertising campaigns for their clients require the display ad rates to propose suitable options to their clients. They need to negotiate with publishers, assess the affordability of various channels, and provide transparent pricing to their clients.
03
Publishers: Publishers need the display ad rates to determine the pricing for their inventory. They need to set rates that are competitive, attractive to advertisers, and aligned with their own revenue goals. Display ad rates allow publishers to monetize their websites and digital properties effectively.
Overall, anyone involved in display advertising, including advertisers, media agencies, and publishers, requires the 2016 display ad rates to make informed decisions, develop effective strategies, and maximize the success of their campaigns.
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Display ad rates refer to the cost associated with running advertisements on websites, social media platforms, or other digital channels.
Businesses or individuals who run display advertisements are required to file display ad rates.
Display ad rates can be filled out by providing information about the cost of advertising, the duration of the ad campaign, and the target audience.
The purpose of display ad rates is to provide transparency regarding the cost of advertising and to help businesses budget for their marketing expenses.
The information that must be reported on display ad rates includes the cost of the advertisement, the type of ad placement, and any additional fees.
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