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Assessing Retail Environments with STARS Standardized Tobacco Assessment for Retail SettingsJULY2015Acknowledgements This case study was produced by the Center for Public Health Systems Science at
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To fill out assessing retail environments with, follow these steps:

01
Start by evaluating the overall layout of the retail space. Take note of the size and configuration of the store, as well as any specific areas such as shelving units, product displays, and checkout counters.
02
Assess the lighting in the retail environment. Determine if the current lighting setup is sufficient for displaying products and creating a pleasant shopping experience. Consider factors like brightness, color temperature, and the use of accent lighting.
03
Examine the signage and wayfinding systems within the retail space. Are the signs clear, easy to read, and properly placed? Assess if the signage effectively directs customers to different sections, special offers, or promotions.
04
Evaluate the cleanliness and maintenance of the store. Look for any areas that may require cleaning or repairs. This includes checking the floors, walls, shelves, and restrooms. A well-maintained environment creates a positive impression on customers.
05
Consider the visual merchandising techniques employed in the retail space. Assess the use of product placement, displays, and overall aesthetics. Determine if the current visual merchandising strategy highlights key products effectively and enhances the shopping experience.
06
Analyze the customer flow and traffic patterns within the store. Make note of any bottlenecks or areas that seem congested. Look for opportunities to improve the layout to optimize customer movement and improve the overall shopping experience.
07
Take into account the noise level and ambiance in the retail environment. Assess if the background music, noise from the HVAC system, or any other factors contribute positively or negatively to the overall atmosphere.
08
Finally, consider the target audience and the specific goals of the retail space. Evaluate if the current environment aligns with the needs and preferences of the customers. Look for opportunities to tailor the retail environment to cater to the target audience effectively.

Who needs assessing retail environments with?

01
Retail store owners: Owners of retail establishments need to assess their environments to ensure that they are maximizing their potential for sales and providing a pleasant customer experience.
02
Retail managers: Managers responsible for overseeing the day-to-day operations of a retail store can benefit from assessing the retail environment to identify areas for improvement and implement strategies to enhance the overall shopping experience.
03
Visual merchandisers: Professionals specialized in visual merchandising can use the assessment of retail environments to design and create attractive displays that enhance the aesthetic appeal and encourage customer engagement.
04
Retail consultants: Consultants who work with retail businesses can provide valuable insights and recommendations based on assessing the retail environment. They can offer expertise in areas such as store layout, traffic flow, and visual merchandising.
05
Retail employees: Frontline employees who interact with customers can also benefit from assessing the retail environment. They can identify areas that may impact customer satisfaction and relay this information to management for necessary improvements.
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Assessing retail environments is done with a focus on evaluating the physical space, layout, design, and overall ambiance of retail establishments.
Retail owners, managers, or operators are required to file assessing retail environments.
Assessing retail environments can be filled out by conducting surveys, assessments, and evaluations of the retail space.
The purpose of assessing retail environments is to improve the overall shopping experience for customers and optimize the layout for increased sales.
Information such as store layout, product placement, lighting, signage, and customer flow must be reported on assessing retail environments.
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