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Recruitment and Retention: Lapsed Member Call Campaign Script Hi, lapsed members name, my name is your name, and I am calling on behalf of the CPU Society Chapter Name/Location Chapter. How are you

How to fill out lapsed member call campaign

How to fill out a lapsed member call campaign:

1. Identify the lapsed members: Start by compiling a list of members who have not renewed their memberships. This can be done through your membership management system or by reaching out to relevant team members or departments.
2. Segment the list: Once you have the list of lapsed members, categorize them based on factors such as the length of time since their membership lapsed, their level of engagement or involvement in the organization, or any other relevant criteria that may help tailor your approach.
3. Develop a script or call guide: Create a script or call guide that provides a framework for your team to follow during the campaign. This will ensure consistency in messaging and allow for efficient training and onboarding of new members of your team.
4. Prepare talking points: In addition to the script, prepare talking points that address common questions, concerns, or objections that lapsed members may have. This will enable your team to provide helpful and persuasive responses during the calls.
5. Train your team: If you have a dedicated team making the calls, provide them with comprehensive training on the purpose of the campaign, the script or call guide, and the talking points. Make sure they understand the goals of the campaign and are equipped to handle various scenarios.
6. Make the calls: Start contacting the lapsed members according to your campaign plan. Be sure to track the outcomes of each call, such as whether the member renewed, requested additional information, or expressed disinterest. This data will be valuable for analyzing the success of the campaign.
7. Follow-up and nurture: For lapsed members who express interest in renewing or request more information, ensure that follow-up actions are taken promptly. Provide any requested materials and continue engaging with lapsed members to nurture their interest and encourage them to rejoin.
8. Evaluate and adjust: After the campaign concludes, evaluate its effectiveness by analyzing metrics such as the number of renewals, responses to follow-up efforts, or any feedback received. Use these insights to refine your approach and make adjustments for future campaigns.

Who needs a lapsed member call campaign?

1. Membership-based organizations: Any organization that relies on membership for support, such as professional associations, clubs, nonprofits, or trade groups, can benefit from a lapsed member call campaign. It helps them to retain members and maintain a vibrant and engaged community.
2. Subscription-based businesses: Companies that offer subscription-based services or products can also utilize lapsed member call campaigns to encourage customers to renew their subscriptions. This can help increase customer retention and revenue.
3. Online communities or platforms: Online communities or platforms that offer membership levels or subscriptions may find lapsed member call campaigns useful for re-engaging members and increasing participation on their platform.

Overall, lapsed member call campaigns are beneficial for organizations and businesses that aim to retain members or subscribers, increase customer or member engagement, and drive revenue or participation.

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What is lapsed member call campaign?

Lapsed member call campaign is a campaign aimed at reaching out to former members who have not renewed their membership.

Who is required to file lapsed member call campaign?

Organizations or associations that have a list of lapsed members and wish to reach out to them to encourage renewal.

How to fill out lapsed member call campaign?

Fill out the campaign with details such as contact information of lapsed members, reasons for lapse, and proposed strategies to encourage renewal.

What is the purpose of lapsed member call campaign?

The purpose of lapsed member call campaign is to re-engage with lapsed members and encourage them to renew their membership.

What information must be reported on lapsed member call campaign?

Information such as the number of lapsed members contacted, success rate of renewals, and feedback received from lapsed members.