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Sherman Research Executive Summary Enterprise Messaging Server Trends, 20072010 Report Focus This report presents the results of a detailed research program into preferences and plans for messaging

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1. Start by introducing your company or organization, including its name, mission, and market position.
2. Provide a summary of your product or service, focusing on its unique features, benefits, and value proposition.
3. Highlight your target market and identify any existing or potential competitors.
4. Discuss your marketing and sales strategies, emphasizing how you plan to reach and attract customers.
5. Include information about your business model, such as revenue sources, cost structure, and profitability projections.
6. Present key financial data, such as revenue and profit margins, funding requirements, and return on investment prospects.
7. Summarize your team's qualifications and experience, emphasizing their relevant skills and track record.
8. Address any potential risks or challenges that your business may face, and explain how you plan to mitigate them.
9. Conclude by stating your business objectives and outlining the next steps for implementation.

Who needs an executive summary:

1. Entrepreneurs and startup founders who are seeking funding or investment for their business venture.
2. Business owners or executives who want to provide an overview of their company's strategy and performance.
3. Job seekers who need to present a summary of their skills, qualifications, and career achievements.
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