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US 20120253902A1 (19) United States (12) Patent Application Publication (10) Pub. No.: US 2012/0253902 A1 Carney, II (54) (43) Pub. Date: LOCATION BASED MARKETING Oct. 4, 2012 Publication Class?cation

How to fill out location based marketing

How to fill out location based marketing:

1. Research your target audience: Before implementing location based marketing strategies, it is crucial to identify your target audience. Conduct market research to gather insights about their demographics, preferences, and behavior patterns in relation to location.
2. Develop a compelling value proposition: Craft a clear and compelling value proposition that highlights the benefits of your products or services for customers in specific locations. Determine how your offerings can solve their problems or fulfill their needs effectively.
3. Choose the appropriate location-based marketing platform: Select the right platform or technology to implement your location based marketing campaigns. There are various options available, such as geofencing, beacons, mobile apps, or social media platforms. Consider the features, reach, and cost-effectiveness of each platform.
4. Create engaging content: Develop engaging and relevant content that resonates with your target audience in specific locations. Tailor your messaging to the local culture, language, interests, and preferences. Use visuals, videos, and interactive elements to make your content more appealing.
5. Optimize for local search: Ensure that your online presence is optimized for local search. This includes optimizing your website, Google My Business listing, and other online profiles to improve your visibility in local search results. Utilize location-specific keywords and descriptions to attract local customers.
6. Leverage customer data: Utilize customer data and analytics to gain insights about their location-specific behavior. This can help you understand their preferences, purchase patterns, and engagement with your location based marketing campaigns. Use this data to refine your strategies and personalize your offers.
7. Measure and track performance: Implement tracking mechanisms and tools to measure the performance of your location based marketing campaigns. Analyze metrics such as foot traffic, engagement, conversions, and return on investment (ROI). Use these insights to continually refine and optimize your strategies.

Who needs location based marketing:

1. Local businesses: Small businesses that primarily serve customers in a specific geographical area can greatly benefit from location based marketing. It allows them to target potential customers in the vicinity and drive foot traffic to their physical stores.
2. Retailers and e-commerce: Both traditional retailers and online businesses can leverage location based marketing to enhance their customer experience. By targeting customers based on their location, retailers can offer personalized offers, provide local inventory information, or send notifications about nearby store events.
3. Service providers: Service-oriented businesses such as restaurants, hotels, spas, or fitness centers can use location based marketing to attract potential customers in the area. Offering discounts, promotions, or exclusive deals to local residents or tourists can help boost their business.
4. Events and entertainment industry: Organizers of events, concerts, festivals, or sports games can utilize location based marketing to increase ticket sales and generate buzz within the local community. By sending targeted notifications or advertisements to users in the vicinity, they can effectively promote their events.
5. Travel and tourism industry: Location based marketing plays a vital role in the travel and tourism industry. Hotels, airlines, travel agencies, or tourist attractions can target potential customers based on their location and offer personalized deals, recommendations, or travel information.

In summary, location based marketing is beneficial for businesses that have a physical presence in specific locations or want to target customers based on their location. By implementing effective strategies, businesses can enhance their customer experience, increase their visibility in the local market, and drive more foot traffic or online conversions.

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What is location based marketing?

Location based marketing is a marketing strategy that uses a person's location to deliver targeted advertisements or messages.

Who is required to file location based marketing?

Businesses or organizations that use location based marketing in their advertising campaigns are required to file location based marketing.

How to fill out location based marketing?

Location based marketing can be filled out by providing information on the target audience's location, preferences, and behavior to create personalized and targeted marketing messages.

What is the purpose of location based marketing?

The purpose of location based marketing is to deliver relevant and personalized advertisements or messages to customers based on their location in order to increase engagement and drive conversions.

What information must be reported on location based marketing?

Information such as customer location data, preferences, behavior, and responses to marketing messages must be reported on location based marketing.