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US 20120225672A1 (19) United States (12) Patent Application Publication (10) Pub. N0.: US 2012/0225672 A1 Tholes et al. (54) (43) Pub. Date: GEOTARGET NEWS AND (52) Sep. 6, 2012 US. Cl. ...................................................
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How to fill out geotargeted news and advertisement?

01
Research your target audience: Understand who your target audience is and where they are located. This will help you determine the areas you need to focus your geotargeting efforts on.
02
Use geotargeting tools: There are various geotargeting tools available that can help you identify the location of your audience and deliver targeted news and advertisements. These tools allow you to select specific geographic locations and tailor your content to suit those regions.
03
Customize your content: Once you have identified your target areas, create content that is relevant and specific to those locations. This could include local news stories, events, or promotions that are of interest to residents in those areas.
04
Optimize your website: Ensure that your website is optimized for geotargeting by including relevant keywords and location-specific information. This will help search engines identify and rank your website higher for local searches.
05
Utilize social media platforms: Use social media platforms to target specific geographic regions with your news and advertisements. Platforms like Facebook and Instagram offer geotargeting features that allow you to segment your audience based on location.
06
Monitor and analyze results: Regularly monitor the performance of your geotargeted news and advertisements. Analyze metrics such as click-through rates, conversions, and engagement to optimize your campaigns and improve results.

Who needs geotargeted news and advertisement?

01
Local Businesses: Geotargeted news and advertisement are essential for local businesses that want to reach and attract customers within specific geographic areas. By tailoring their content to their local audience, businesses can increase their visibility and drive targeted traffic to their stores or websites.
02
E-commerce Companies: E-commerce companies can benefit from geotargeting by customizing their advertisements to specific regions. By promoting relevant products or offers based on location, they can increase their chances of conversion and provide a personalized shopping experience.
03
News Publishers: Geotargeted news is valuable for news publishers who want to provide targeted and relevant content to readers based on their location. This allows publishers to deliver local stories, events, and news updates that are most significant to their audience in specific areas.
04
Tourism Industry: The tourism industry heavily relies on geotargeting to promote destinations and attractions to potential visitors. By delivering targeted advertisements and news about specific locations, tourism businesses can attract tourists and generate interest in their offerings.
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Geotargeted news and advertisement is content that is specifically targeted to a particular geographic location or audience based on their location.
Any individual or business that is running geotargeted news and advertisement campaigns.
To fill out geotargeted news and advertisement, one must provide relevant information about the targeted geographic location, audience demographics, and the content of the news or advertisement.
The purpose of geotargeted news and advertisement is to deliver personalized and relevant content to specific geographic locations or audiences, leading to more effective marketing campaigns.
Information such as the targeted geographic location, audience demographics, content of the news or advertisement, and any relevant campaign data.
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