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09/16/2015 17 : 09 Image# 201509169002679232 24/48 HOUR REPORT OF INDEPENDENT EXPENDITURES 1-PAGE OF 1 FOR SE OF FORM 24/48 (Schedule E) NAME OF COMMITTEE (In Full) FEC IDENTIFICATION NUMBER New Day
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How to fill out digital media buy

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How to fill out digital media buy:

01
Research and identify your target audience: Before filling out a digital media buy, it is essential to understand your target audience. Conduct market research and audience analysis to determine who your ideal customers are and what platforms they are likely to be active on.
02
Set clear objectives and goals: Define your campaign objectives and goals. Determine what you want to achieve from your digital media buy, such as increasing brand awareness, driving website traffic, or generating leads. These goals will help shape your media buy strategy.
03
Choose suitable digital platforms and channels: Once you know your target audience and campaign goals, select the digital platforms and channels that align with your objectives. Consider factors like demographics, user behavior, and advertising options available on each platform. Common choices include social media platforms, search engines, display networks, and video networks.
04
Determine your budget and allocate funds: Decide on a budget for your digital media buy and allocate funds to different channels or platforms based on their effectiveness and relevance to your target audience. Consider factors like cost per click (CPC), cost per thousand impressions (CPM), and potential return on investment (ROI) when setting your budget.
05
Develop a media plan: Create a comprehensive media plan that outlines the details of your digital media buy. Include the selected platforms, target audience segments, ad formats, ad placements, and the duration of the campaign. Ensure that your media plan aligns with your objectives and budget.
06
Create engaging and compelling ad creatives: Develop visually appealing and compelling ad creatives that will capture the attention of your target audience. Consider using a mix of images, videos, and catchy headlines to make your ads stand out. Tailor your creatives to fit the requirements and specifications of the chosen digital platforms.
07
Monitor and optimize the campaign: Launch your digital media buy, closely monitor its performance, and make necessary optimizations along the way. Track key metrics like impressions, clicks, conversions, and engagement rates to gauge the effectiveness of your campaign. Use this data to refine your targeting, adjust your budget allocation, and improve ad creatives for better results.

Who needs digital media buy?

01
Businesses looking to increase their online presence and reach a wider audience can benefit from digital media buying. This includes startups, small businesses, and established brands.
02
Marketing professionals and advertising agencies responsible for promoting products or services through digital channels often rely on digital media buying to maximize their campaign's impact.
03
E-commerce companies that rely on online sales can utilize digital media buying to drive traffic to their websites and generate sales.
04
Content creators, influencers, and individuals looking to build their personal brand or monetize their online presence can also leverage digital media buying to reach a broader audience and increase their visibility.
Overall, anyone interested in effectively leveraging digital platforms to promote a product, service, or message can benefit from digital media buying.
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Digital media buy is the process of purchasing advertising space on digital platforms such as websites, social media, and mobile apps.
Companies or individuals who have purchased advertising space on digital platforms are required to file digital media buy.
To fill out digital media buy, companies or individuals need to provide details of the advertising space purchased, the amount spent, and the target audience.
The purpose of digital media buy is to reach a specific target audience and promote products or services effectively.
Information such as the advertising platform used, the duration of the campaign, the cost per impression or click, and the results of the campaign must be reported on digital media buy.
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