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NPTEL CONSUMER BEHAVIOR MODULE 7: SOCIOLOGICAL INFLUENCES ON CONSUMER DECISION MAKING MODULE 7.1 and 7.2: CONSUMER GROUPS AND CONSUMER REFERENCE GROUPS LESSON 32 FAQs (FREQUENTLY ASKED QUESTIONS):
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Start by logging into the nptel website using your credentials.
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Navigate to the course page and locate the consumer behavior module.
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Click on the module to access the content and materials for that particular module.
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Read through the module instructions and familiarize yourself with the topics and objectives.
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Begin by watching the video lectures provided in the module. Take notes and pay attention to key concepts and theories.
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Complete any assigned readings or additional materials provided in the module. This may include textbook chapters, articles, or case studies.
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Who needs the nptel consumer behavior module:

01
Students pursuing a degree or certification in business, marketing, or related fields can benefit from the nptel consumer behavior module. It provides a comprehensive understanding of consumer behavior theories and concepts.
02
Professionals working in marketing, advertising, or market research can use the consumer behavior module to enhance their knowledge and skills in understanding consumer decision-making processes.
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Individuals interested in consumer behavior research and analysis can find valuable insights and resources in the nptel consumer behavior module. It can serve as a foundation for further studies or research in this field.
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Nptel consumer behavior module is a course offered by NPTEL (National Programme on Technology Enhanced Learning) focused on studying the behavior of consumers in the marketplace.
Individuals or students who are enrolled in the course are required to complete the assignments and assessments in the nptel consumer behavior module.
To fill out nptel consumer behavior module, students need to complete the online lectures, assignments, quizzes, and submit the required assessments as per the course guidelines.
The purpose of nptel consumer behavior module is to help students understand the factors influencing consumer behavior and decision-making in the marketplace.
Students must report their completion of lectures, assignments, quizzes, and assessments as part of the nptel consumer behavior module.
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