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Marketing, New Media and Consumer Segmentation Understanding Performance, Practice and Processes Student Name: Student Number: Lulu Linen 385088 Supervisor: Dr. Jason Ardmore Master Media Studies
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Marketing new media refers to promoting products or services using digital platforms such as social media, websites, and email marketing.
Businesses or individuals who engage in marketing activities using new media platforms are required to file marketing new media.
To fill out marketing new media, one must report the details of the digital marketing campaigns, platforms used, target audience, and budget allocation.
The purpose of marketing new media is to reach a larger audience, increase brand visibility, and generate leads or sales through digital channels.
Information such as the type of digital marketing activities, platforms used, target demographics, campaign objectives, and results must be reported on marketing new media.
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