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ADVANCED INTEGRATED MARKETING COMMUNICATIONS MARKETING 472 Mon/Wed, 2:00 3:50 PM Spring, 2014 SS 3137 OFFICE HOURS: Mon. Noon 1:00 PM Wed. 5:00 6:00 PM OBJECTIVE: PROFESSOR: DICK BROOKS Phone 619.594.4713
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Advanced integrated marketing communications is a strategic approach that combines various marketing channels to deliver a consistent message to target audiences.
Companies and organizations that are implementing advanced integrated marketing communications strategies are required to file reports on their activities.
Advanced integrated marketing communications reports can be filled out by providing detailed information on the strategies, channels, and results of the marketing activities.
The purpose of advanced integrated marketing communications is to ensure that marketing efforts are coordinated across different channels to maximize effectiveness and reach target audiences.
Information that must be reported on advanced integrated marketing communications includes the objectives, strategies, budget, channels used, results, and evaluation of the marketing activities.
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