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Marketing. Well Executed. Email / Mobile / Social / Web POWERING YOUR PREFERENCE CENTER Van Tran, Strategic Consultant Confidential / April 13, 2010, What will we cover today? Key Talking Points Industry
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How to fill out strategy retainer kick-off

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How to fill out a strategy retainer kick-off:

01
Start by outlining the goals and objectives of the strategy retainer. Identify what you hope to achieve with this retainer arrangement and what specific services or deliverables will be included.
02
Next, gather all relevant documents and information. This may include past strategies, research reports, market data, and any other relevant materials that can provide insights and context for the retainer.
03
Schedule a kick-off meeting with the team involved in the strategy retainer. This could include key stakeholders, executives, and any external partners or consultants. Use this meeting to introduce everyone, set expectations, and establish a clear line of communication.
04
During the kick-off meeting, discuss the scope and timeline of the retainer. Make sure everyone understands the objectives, deliverables, and the overall duration of the retainer agreement.
05
Assign responsibilities to each team member involved. Clearly define roles and establish a project management system to track progress and ensure accountability.
06
Determine the communication channels and frequency for updates and check-ins. This could include regular meetings, email updates, or using project management software to keep everyone informed and on track.
07
Develop a detailed project plan or timeline that outlines key milestones and deadlines. This will help keep everyone aligned and ensure that progress is being made according to the agreed-upon schedule.
08
Set up a reporting structure to track the performance and effectiveness of the strategy retainer. Define key metrics and establish regular reporting intervals to measure progress and success.
09
Finally, regularly review and reassess the retainer strategy as needed. Monitor the results and make adjustments as necessary to ensure that the retainer is delivering the desired outcomes.

Who needs a strategy retainer kick-off:

01
Companies or organizations looking to implement a long-term strategic plan can benefit from a strategy retainer kick-off. This could include startups, small businesses, or large corporations that want to improve their competitive positioning or explore new markets.
02
Marketing and advertising agencies that offer strategy services often use retainer agreements to provide ongoing support and guidance for their clients. A kick-off meeting helps align the agency with the client's goals and expectations.
03
Consultants or freelancers who work with clients on a retainer basis can use a kick-off meeting to establish a clear understanding of the client's needs and objectives. This ensures a smooth start and ongoing success for the retainer arrangement.
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Strategy retainer kick-off is the initial meeting or process where the strategy and goals for a retainer agreement are discussed and established.
Typically, the client and the service provider or agency are required to participate in the strategy retainer kick-off.
To fill out a strategy retainer kick-off, both parties should collaborate to document the goals, objectives, and expected outcomes of the retainer agreement.
The purpose of a strategy retainer kick-off is to align both parties on the direction, expectations, and deliverables of the retainer agreement.
Information such as project scope, timeline, key stakeholders, communication plan, and metrics for success should be included in a strategy retainer kick-off.
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