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CHAPTER TWENTY ONE PERSONAL SELLING AND SALES MANAGEMENT 211 2000 McGrawHill Ryerson Limited AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: Recognize different types of personal selling. Describe
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How to fill out personal selling and:

01
Start by gathering all the necessary information about the product or service you are selling. This includes details about its features, benefits, pricing, and any promotional offers or discounts.
02
Identify your target audience or potential customers. Understand their needs, preferences, and buying habits in order to tailor your selling approach and messages accordingly.
03
Develop a comprehensive sales pitch. Highlight the unique selling points of your product or service and emphasize the value it brings to potential customers. Craft persuasive and engaging messages that will capture their attention and interest.
04
Use various communication channels to reach out to your target audience. This can include in-person meetings, phone calls, emails, social media, and online advertising. Be proactive in your outreach efforts and follow up with potential customers to maintain their interest.
05
Listen actively to the needs and concerns of your potential customers. This will enable you to address any objections they may have and provide personalized solutions or recommendations.
06
Overcome objections and handle rejections gracefully. Understand that not every potential customer will be interested or ready to make a purchase. Treat every interaction as an opportunity to learn and improve your selling skills.
07
Close the sale by asking for the order or encouraging the customer to take the desired action. Provide clear instructions on how to proceed with the purchase and ensure a smooth and convenient buying process.
08
Follow up with customers after the sale to ensure their satisfaction and build long-term relationships. Offer post-sales support, address any concerns or issues, and seek feedback to continuously improve your selling approach.

Who needs personal selling and:

01
Small business owners and entrepreneurs who are launching a new product or service and need to generate awareness and sales.
02
Sales representatives or teams working for companies that offer complex or high-value products or services which require direct interactions with potential customers.
03
Individuals or organizations involved in network marketing or direct sales, where personal selling is at the core of their business model.
04
Professionals in industries such as real estate, insurance, or financial services, where building relationships and providing personalized advice are essential for closing deals.
05
Any individual or organization that wants to maximize their sales potential and improve their overall selling effectiveness. Personal selling can be a powerful tool for building trust, addressing specific customer needs, and differentiating from competitors.
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Personal selling is a strategy companies use to interact directly with consumers to promote a product or service.
Individuals who engage in personal selling activities as part of their job responsibilities may be required to file personal selling reports.
To fill out personal selling reports, individuals can provide details of their sales activities, customer interactions, and sales results.
The purpose of personal selling is to build relationships with customers, demonstrate product value, and ultimately increase sales.
Reports may include details of sales calls, customer feedback, sales targets, and any other relevant sales-related information.
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