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ReportCompetitive study on Handicrafts Sector in China May 2012DisclaimerThis report has been prepared by Ernst & Young Pvt. Ltd. (hereinafter referred to as Ernst & Young or EY) for Export Promotion
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How to fill out a competitive study on handicrafts:

01
Start by defining the objective of the study. Determine what specific information you are seeking and what aspects of the handicraft industry you want to analyze.
02
Research different sources of information. Look for existing studies, market reports, industry publications, and online resources that provide data and insights on the handicrafts market. This will help you gather relevant information and understand the current landscape.
03
Collect data on market trends. Analyze the demand for different types of handicrafts, the popularity of specific techniques or materials, and any emerging trends in the industry. This will help you identify opportunities and potential threats.
04
Evaluate the competition. Identify key competitors in the handicraft market and analyze their products, pricing strategies, target audience, marketing approaches, and distribution channels. This will give you insights into what is currently working well in the market and the areas where you can differentiate your handicrafts.
05
Conduct a SWOT analysis. Assess the strengths, weaknesses, opportunities, and threats of your own handicraft business or the one you are studying. This analysis will help you understand your competitive advantages, areas for improvement, and potential risks.
06
Gather customer insights. Conduct surveys, interviews, or focus groups with potential customers to understand their preferences, needs, and buying behaviors when it comes to handicrafts. This information will help you develop products and marketing strategies that resonate with your target audience.
07
Analyze pricing and profitability. Study the pricing strategies of your competitors and determine how your handicrafts compare in terms of quality, uniqueness, and value for money. Assess your production costs and overheads to ensure your pricing is competitive and allows for a healthy profit margin.
08
Summarize your findings and make recommendations. Once you have all the data and insights, compile a comprehensive report that highlights your key findings and provides actionable recommendations for your own handicraft business or the one you are studying.

Who needs a competitive study on handicrafts:

01
Handicraft business owners: For existing business owners in the handicraft industry, a competitive study is crucial to understand the market landscape, identify opportunities for growth, and stay ahead of the competition.
02
Entrepreneurs considering entering the handicraft market: If you are planning to start a handicraft business, conducting a competitive study can help you assess the feasibility of your venture, understand the market dynamics, and develop effective strategies to compete in the industry.
03
Investors or financial institutions: Investors or financial institutions interested in supporting handicraft businesses can benefit from a competitive study to evaluate the potential profitability and viability of such ventures. It helps them make informed decisions and assess the risks involved.
04
Government organizations or policymakers: Government entities or policymakers involved in promoting the handicraft industry can use a competitive study to understand the current market conditions, identify areas that need support or intervention, and develop policies to stimulate growth in the sector.
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Competitive study on handicrafts is a research or analysis conducted to evaluate the market, trends, competition, pricing, and other factors related to the handicraft industry.
Any individual or business involved in the handicraft industry may be required to file a competitive study, depending on the regulations of the specific jurisdiction or organization.
Competitive study on handicrafts can be filled out by collecting relevant data, analyzing market trends, studying competition, and presenting findings in a structured format.
The purpose of competitive study on handicrafts is to help businesses make informed decisions, identify opportunities for growth, understand market dynamics, and stay competitive in the industry.
Information reported on competitive study on handicrafts may include market analysis, competitor analysis, pricing strategies, target market demographics, and any other data relevant to the handicraft industry.
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