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Canada's New AntiSpam Law: Are You in Compliance? ASM STRATEGIC MARKETING The ASSOCIATION of ID# 391960 Live Audio Conference July 10, 2013 1:00 pm 2:00 pm TM EST Presented by Bernice M. Earn of Tassels
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How to fill out canadas new anti-spam law

How to Fill Out Canada's New Anti-Spam Law:
01
Understand the requirements: Familiarize yourself with the key elements of Canada's Anti-Spam Legislation (CASL). This includes knowing the definition of commercial electronic messages (CEMs), understanding consent requirements, and recognizing the necessary information that must be included in your CEMs.
02
Obtain valid consent: Before sending any CEMs, ensure you have obtained proper consent from the recipients. Consent can be expressed or implied, but it must be clear and obtained through a voluntary action. Keep records of consent for future reference.
03
Provide identification information: Every CEM you send must include identification information, such as your name or the name of your organization, along with valid contact information. This allows recipients to easily identify the sender and respond if needed.
04
Include unsubscribe mechanism: Include a visible and functional unsubscribe mechanism in all your CEMs. This can be a simple link or button that allows recipients to opt-out of receiving further communications from you. The process for unsubscribing should be straightforward and easily accessible.
05
Maintain records: Keep records of all consents, unsubscribe requests, and other relevant information related to your CEMs. These records must be retained for a minimum of three years and should be easily accessible if requested by the Canadian Radio-television and Telecommunications Commission (CRTC), which enforces CASL.
Who needs Canada's New Anti-Spam Law?
01
Businesses and organizations: Any business or organization that sends commercial electronic messages to recipients in Canada needs to comply with Canada's Anti-Spam Legislation. This includes organizations of all sizes, whether they operate in Canada or outside its borders.
02
Individuals sending CEMs: Even if you are an individual sending CEMs for commercial purposes, such as promoting products or services, you are subject to CASL. It is essential to understand and follow the law to avoid penalties and maintain a good sender reputation.
03
Foreign entities: Foreign entities that send CEMs to Canadian recipients are also required to comply with CASL. Regardless of your location, if you send electronic messages to recipients in Canada, you must adhere to the anti-spam law's requirements.
In conclusion, understanding how to fill out Canada's new anti-spam law involves familiarizing yourself with CASL's requirements, obtaining valid consent, providing identification information, including an unsubscribe mechanism, and maintaining proper records. Both businesses and individuals who send commercial electronic messages, including foreign entities, need to comply with this law.
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What is canadas new anti-spam law?
Canada's new anti-spam law is called the Canadian Anti-Spam Legislation (CASL), which regulates the sending of commercial electronic messages.
Who is required to file Canada's new anti-spam law?
Any individual or organization that sends commercial electronic messages to or from Canada is required to comply with Canada's anti-spam law.
How to fill out Canada's new anti-spam law?
To comply with Canada's anti-spam law, organizations need to obtain consent before sending commercial electronic messages, provide identification information in the messages, and include an unsubscribe mechanism.
What is the purpose of Canada's new anti-spam law?
The purpose of Canada's anti-spam law is to reduce unwanted commercial electronic messages, protect privacy and prevent online fraud.
What information must be reported on Canada's new anti-spam law?
The information that must be reported on Canada's anti-spam law includes the sender's identity, contact information, and a clear unsubscribe mechanism.
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