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APPENDIX 1 Dominant Market Segmentation Map for the Local Authority of Oxford Dominant Market Segmentation data is show n at the Lower Super Output Area (LSA) level. Where more than one of the 19

How to fill out dominant market segmentation map

How to fill out a dominant market segmentation map:

1. Identify your target market: Begin by clearly defining the group of customers you want to target with your products or services. This can be based on various factors such as demographics, psychographics, geographic location, or behavior.
2. Conduct market research: Gather relevant data and insights about your target market using various research methods. This can include surveys, interviews, focus groups, or analyzing market reports. The goal here is to gain a deeper understanding of your customers' needs, preferences, buying habits, and motivations.
3. Determine market segments: Once you have collected sufficient data, analyze it to identify distinct segments within your target market. These segments should have similar characteristics or behaviors that differentiate them from other segments. For example, you may find that your target market can be divided into different age groups, income levels, or interests.
4. Evaluate segment attractiveness: Assess each segment's potential based on criteria such as market size, growth potential, competition intensity, profitability, and compatibility with your business objectives. This will help you prioritize segments and allocate resources effectively.
5. Rank segments by dominance: Determine the dominant segment(s) that you want to focus on. This can be based on factors such as market share, revenue potential, or strategic fit. The dominant segment should offer the greatest opportunity for your business to succeed and achieve its goals.

Who needs a dominant market segmentation map:

1. Businesses launching new products or services: By understanding the dominant segment, businesses can tailor their marketing strategies and messages specifically to this group, increasing the chances of success and ROI.
2. Companies seeking growth opportunities: Identifying the dominant segment(s) allows businesses to allocate their resources efficiently and concentrate efforts on segments that offer the most potential for growth and profitability.
3. Organizations aiming to optimize marketing campaigns: By targeting the dominant segment, organizations can craft compelling messages and promotions that resonate with their most valuable customers, resulting in improved customer acquisition and retention rates.

In conclusion, filling out a dominant market segmentation map involves understanding your target market, conducting market research, identifying market segments, evaluating their attractiveness, and ranking them by dominance. Businesses of all types can benefit from this process to optimize their marketing efforts and drive business growth.

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What is dominant market segmentation map?

The dominant market segmentation map is a tool used to categorize market segments based on their dominance in a particular industry.

Who is required to file dominant market segmentation map?

Businesses operating in competitive markets are required to file dominant market segmentation maps.

How to fill out dominant market segmentation map?

To fill out a dominant market segmentation map, businesses must categorize market segments based on their dominance and market share.

What is the purpose of dominant market segmentation map?

The purpose of dominant market segmentation map is to analyze market dominance and competition within an industry.

What information must be reported on dominant market segmentation map?

Information such as market share, dominant players, competition levels, and market trends must be reported on the dominant market segmentation map.