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2011 Tool Kit Table of Contents Page 2 Call to Action Page 3 Logo/Theme/Messaging Page 4 Tips and Activities Page 5 Most Spirited Pinwheel Campaign Page 6 Most Spirited Pinwheel Campaign Commitment
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A call to action is a marketing term used to prompt an immediate response or encourage a specific action from the target audience.
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Any organization or individual running a marketing campaign or promoting a product/service may be required to include a call to action in their materials.
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The call to action should include specific instructions on what action to take, any deadlines or limitations, and contact information if needed.
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