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How to fill out NAD/CARU/NARB Case Reports

01
Gather all relevant information regarding the advertising claim.
02
Identify the party that filed the complaint or the issue at hand.
03
Fill out the case report form with accurate details, including the nature of the complaint.
04
Provide evidence to support your position, such as advertisements or promotional materials.
05
Include any correspondence related to the complaint.
06
Review the completed case report for clarity and accuracy before submission.
07
Submit the case report by the designated method, ensuring you meet any deadlines.

Who needs NAD/CARU/NARB Case Reports?

01
Businesses that run advertising campaigns.
02
Advertising agencies that create promotional content.
03
Consumer advocacy groups aiming to address misleading advertising.
04
Legal representatives managing disputes related to advertising claims.
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NAD/CARU/NARB Case Reports are official documents that report the outcomes of advertising self-regulation cases evaluated by the National Advertising Division (NAD), the Children's Advertising Review Unit (CARU), or the National Advertising Review Board (NARB).
Advertisers whose advertisements are challenged or investigated through the NAD, CARU, or NARB processes are required to file these Case Reports.
Filling out NAD/CARU/NARB Case Reports typically involves providing detailed information about the advertisement in question, the nature of the complaint, the response from the advertiser, and the final determination or resolution of the case.
The purpose of NAD/CARU/NARB Case Reports is to document the self-regulation process, promote truthful advertising, and provide transparency to both the advertising industry and consumers regarding the outcomes of advertising disputes.
NAD/CARU/NARB Case Reports must include information such as the name of the advertiser, the product or service advertised, a summary of the complaint, the claims made, any supporting evidence, the findings from the review process, and the final outcome.
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