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CONSUMER ATTITUDES TO LOCAL FOOD Qualitative Research February 2010Report Structure 1 2 3 Background & ObjectivesPages 2 6 Our Changing LifestylesPages 7 11 Local Food DefinitionPages 12 30What Motivates
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Market Researchers: Consumer attitudes are crucial for market researchers as they provide valuable insights into consumer preferences, behaviors, and opinions. This information allows companies to better understand their target audience, tailor their marketing strategies, and develop products and services that meet consumer needs.
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Consumer attitudes to refers to the opinions, beliefs, and preferences that consumers have towards products or services.
Any individual or organization conducting market research may be required to file consumer attitudes.
Consumer attitudes can be filled out by collecting data through surveys, interviews, focus groups, or online questionnaires.
The purpose of consumer attitudes is to understand the needs and preferences of consumers in order to better tailor products and services to their desires.
Information that must be reported on consumer attitudes includes demographic data, purchasing habits, brand preferences, and overall satisfaction.
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