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KEY MESSAGES FOR PHARMACY CHAMPIONS TO DISCUSS WITH
COMMUNITY PHARMACISTS
FEBRUARY 2016
INTENDED METHOD OF USE BY PHARMACY CHAMPIONS
Please take one hard copy of these notes per pharmacy visit/phone
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How to fill out key messages for pharmacy
How to fill out key messages for pharmacy:
01
Identify the target audience: Determine who you want to communicate with through your key messages. This could include patients, healthcare providers, or other stakeholders in the pharmaceutical industry.
02
Define the purpose: Clarify the main objective of your key messages. Are you trying to promote a new product or service? Educate the audience about a specific health issue? Or build trust and credibility for your pharmacy?
03
Highlight unique selling points: Identify the key features and benefits that set your pharmacy apart from competitors. This could include factors like personalized patient care, convenient location, competitive pricing, or specialized services.
04
Emphasize quality and expertise: Highlight any certifications, accreditations, or specialized training that your pharmacy has obtained. This will help establish trust and credibility among your target audience.
05
Provide evidence-based information: Ensure that your key messages are supported by scientific research, clinical trials, or reputable sources. This will help build trust and establish your pharmacy as a reliable source of healthcare information.
06
Use clear and concise language: Keep your messages simple, avoiding complex medical terminology that may confuse or alienate your audience. Use plain language that is easy for everyone to understand.
07
Address common concerns or questions: Anticipate the potential concerns or questions that your audience may have and address them in your key messages. This can help alleviate any doubts or hesitations they may have.
08
Communicate your values and mission: Clearly express the values and mission of your pharmacy in your key messages. This will help convey your commitment to delivering high-quality healthcare services to your patients.
Who needs key messages for pharmacy?
01
Pharmacy owners: Key messages are essential for pharmacy owners as they serve as a guide to effectively communicate the unique offerings and values of their pharmacy to their target audience.
02
Pharmacists: Key messages benefit the pharmacists by providing them with a framework to communicate important information to patients and healthcare providers. This ensures consistent and effective messaging.
03
Patients and consumers: Key messages are useful for patients and consumers to understand the services, benefits, and values that a pharmacy provides. This helps them make informed decisions about where to seek their healthcare needs.
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What is key messages for pharmacy?
Key messages for pharmacy are important information that is essential for communication with customers, promoting services, and ensuring compliance with regulations.
Who is required to file key messages for pharmacy?
Pharmacy owners or managers are responsible for filling out key messages for pharmacy.
How to fill out key messages for pharmacy?
Key messages for pharmacy can be filled out by providing clear and concise information about the pharmacy's services, promotions, and any important updates.
What is the purpose of key messages for pharmacy?
The purpose of key messages for pharmacy is to inform customers about the services offered, promote products or services, and ensure compliance with regulatory requirements.
What information must be reported on key messages for pharmacy?
Key messages for pharmacy must include details about the pharmacy's services, promotions, special offers, and any important updates.
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