Get the free Logo Redesign

Request for ProposalsLogo Redesign Deadline for submissions:January 28, 2013 (midnight)Final deliverables due:March 29, 2013Submit proposals:By email with RFP for logo redesign in the subject line To:

How to fill out logo redesign

How to Fill Out Logo Redesign?

1. Evaluate your current logo: Take a step back and analyze your current logo design. Consider its effectiveness in representing your brand and connecting with your target audience. Identify any aspects that may need improvement or updates.
2. Define your goals: Determine the specific goals you want to achieve with your logo redesign. It could be to enhance brand recognition, modernize your image, reflect a change in your business direction, or attract a new target market. Clarifying your objectives will guide your design process.
3. Research your target audience: Understand your target audience's preferences, tastes, and current design trends. It is crucial to have a logo that resonates with your audience and captures their attention. Analyze competitor logos to identify industry norms and find ways to differentiate your brand.
4. Find a professional designer: Engaging the expertise of a professional logo designer can greatly contribute to the success of your redesign. Look for designers who have experience in logo design and a portfolio that aligns with your vision. Collaborate with the designer to communicate your goals clearly.
5. Concept and sketch ideas: Begin the creative process by brainstorming and sketching initial logo ideas. Explore different concepts, typography styles, color schemes, and visual elements. Sketching allows you to visualize and refine your ideas before progressing to the digital design stage.
6. Create digital drafts: Once you have finalized a few promising sketches, transfer them to digital design software. Experiment with different shapes, fonts, colors, and layouts to bring your concepts to life. Test variations and gather feedback from others to refine your designs further.
7. Iterate and refine: The logo design process often involves multiple iterations and refinements. Share your digital drafts with your designer, team members, and even trusted customers to gather feedback. Iterate and refine based on their input, striking a balance between your vision and external perspectives.
8. Select a final logo: After several rounds of feedback and revisions, narrow down your options to a few strong contenders. Consider how the logo aligns with your brand identity, its scalability, and its legibility across different mediums. Select the logo design that best meets your goals and resonates with your target audience.

Who Needs Logo Redesign?

1. New businesses: Startups and newly established businesses may need a logo redesign to create an impactful brand identity right from the beginning. A compelling logo helps attract customers and communicate the values of the company.
2. Outdated or ineffective logos: Brands that have been using the same logo for a long time may need a redesign to stay relevant and maintain a fresh image. If your logo no longer represents your business or fails to connect with your target audience, a redesign can revitalize your brand.
3. Rebranding or business changes: When companies undergo significant changes such as mergers, acquisitions, or shifts in their products/services, a logo redesign can be essential. It helps signal the transformation and create a cohesive brand identity that aligns with the new direction.
4. Evolving market trends: Industries and design trends evolve over time. Businesses operating in competitive markets can consider a logo redesign to stay current and stand out from their competitors. Adapting to modern design aesthetics can help keep your brand visually appealing and engaging.
5. Poor logo execution: Sometimes, a logo might be conceptually strong but fails in execution. If your logo suffers from technical issues, legibility problems, or looks unprofessional, a redesign can improve its overall quality and ensure it accurately represents your brand.

Remember, a logo redesign should aim to enhance and strengthen your brand identity, effectively communicate your message, and resonate with your target audience.

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