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Available online at www.sciencedirect.comProcedia Social and Behavioral Sciences 24 (2011) 8298467th International Strategic Management Conference Kano model application in new product development
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How to fill out Kano model application:

01
Start by providing your basic information such as your name, contact details, and any relevant background information.
02
Clearly state the purpose or objective of using the Kano model application. This could be to improve customer satisfaction, identify potential product improvements, or prioritize feature development.
03
List the different features or attributes of your product or service that you want to evaluate using the Kano model. These could be performance, functionality, design, or any other relevant factors.
04
For each feature, categorize it into one of the following Kano model categories: must-be, one-dimensional, attractive, indifferent, or reverse. This categorization helps in understanding how customers perceive each feature's impact on their satisfaction.
05
Provide a detailed description or explanation for each feature, highlighting its importance, potential impact on customer satisfaction, and any specific customer expectations or preferences you might be aware of.
06
If possible, include any supporting data or customer feedback that you have gathered to validate the categorization or importance of each feature.
07
Conclude the application by summarizing the key findings or insights that you hope to achieve by using the Kano model and any actions or decisions that are expected to result from the evaluation.

Who needs Kano model application:

01
Product managers: They can use the Kano model application to understand customer preferences and prioritize feature development based on the impact they have on customer satisfaction.
02
Marketing professionals: The Kano model application can help marketers identify attractive features that can be highlighted in promotions to drive customer interest and engagement.
03
User experience designers: By using the Kano model application, designers can ensure that they are meeting customer expectations and needs through the features they incorporate into their designs.
04
Quality assurance teams: The Kano model application can guide quality assurance efforts by helping teams understand the critical features that must be met to ensure customer satisfaction.
05
Research and development teams: By utilizing the Kano model application, these teams can gather valuable insights into customer preferences and guide their innovation efforts to create products that are truly desired by customers.
Overall, the Kano model application is valuable to any individual or team that wants to understand customer needs and expectations and make informed decisions to enhance product or service offerings.
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The Kano model application is used in product development to prioritize features based on customer satisfaction.
Product developers and designers are required to use the Kano model application.
The Kano model application is filled out by categorizing features into different groups based on customer preferences.
The purpose of the Kano model application is to understand and prioritize customer needs and preferences.
The Kano model application requires information about customer preferences for different product features.
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