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Spring 2014 MW 3:304:45 JOMC491 Market Intelligence Course Syllabus Class 1: Presenter: 1/8 (W) Professor J. Scarring Introduction to Market Intelligence Prework: Read: (Optional: Business Research
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Marketing professionals who want to enhance their knowledge and skills in market intelligence.
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JOMC491 Market Intelligence Course is a course that focuses on teaching students about market research and analysis.
Students who are enrolled in the course JOMC491 Market Intelligence Course are required to complete the assignments and assessments.
Students need to complete the required assignments, readings, and projects as outlined in the course syllabus.
The purpose of JOMC491 Market Intelligence Course is to help students understand the importance of market research and analysis in the field of journalism and communication.
Students must report their findings from market research projects, analysis of industry trends, and insights from interviews with industry professionals.
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