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University of Southern Denmark (Underdog) M.Sc. (Master) in Business Relationship Management (BRM) 2009 2011 (Starting 1 September 2009) 2 Contents 1. Introducing the BRM study 5 2. Course Descriptions
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What is in business relationship management?
Business relationship management involves managing relationships with various stakeholders such as customers, suppliers, partners, and vendors to ensure mutual benefit.
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Any business or organization that engages in partnerships or collaborations with other entities may be required to file in business relationship management.
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The purpose of business relationship management is to establish and maintain mutually beneficial relationships with stakeholders to achieve business objectives.
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Information such as the names of partners, suppliers, customers, and the nature of the relationship must be reported on in business relationship management.
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