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PUBLIC RELATIONS Department of Advertising + Public Relations (7/13) Public Relations Plan of Study (Page 1 of 2) Directions: A completed and fully approved form must be turned into the MA Studies

How to fill out public relations department of

How to fill out public relations department:

1. Start by defining the goals and objectives of the department. Determine what the primary focus of the department will be, whether it's managing media relations, crisis communication, social media management, or all of the above.
2. Assess the resources and budget available for the department. Determine what staff members, technology, and financial resources are needed to effectively run the department and meet its goals.
3. Develop a strategic plan for the department. This plan should outline the strategies and tactics that will be used to achieve the department's goals and objectives. It should include a timeline for implementing these strategies and metrics for measuring success.
4. Recruit and hire qualified staff members. Look for individuals with experience in public relations, communication, journalism, or related fields. Consider the skills and expertise needed for each position within the department, such as media relations, content creation, or event planning.
5. Establish communication channels and protocols. Determine how the department will communicate with both internal and external stakeholders. This may include creating a media contact list, establishing social media guidelines, or developing a crisis communication plan.
6. Implement monitoring and measurement tools. Set up systems to track and measure the effectiveness of the department's efforts. This can include media monitoring, social media analytics, or surveying stakeholders to gather feedback.
7. Collaborate with other departments and stakeholders. Public relations is a cross-functional discipline that requires working closely with other teams, such as marketing, sales, or customer service. Foster strong working relationships to ensure alignment and effectiveness.

Who needs a public relations department:

1. Companies and organizations: Businesses of all sizes can benefit from having a dedicated public relations department. It helps manage their reputation, establish positive relationships with the media, and effectively communicate with their target audience.
2. Non-profit organizations: Non-profits often rely on public support and donations. A public relations department can help them generate awareness, build relationships with potential donors, and effectively communicate the impact of their work.
3. Government agencies: Public relations departments are essential for government entities to effectively communicate policies, initiatives, and engage with the public. It helps establish transparency, build trust, and handle crisis situations.
4. Educational institutions: Schools and universities can use a public relations department to enhance their reputation, attract prospective students, and effectively communicate with parents, alumni, and the community.
5. Healthcare organizations: Public relations departments in healthcare can help manage communication during a crisis, educate the public about important health issues, and build trust with patients and their families.

In conclusion, filling out a public relations department involves defining goals, assessing resources, developing a strategic plan, recruiting staff, establishing communication channels, implementing monitoring tools, and collaborating with other departments. Public relations departments are needed in various sectors, including companies, non-profits, government agencies, educational institutions, and healthcare organizations.

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