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Moving from Customer Lifetime Value to Customer Equity Xavier Daze And Confer×September 2005×Xavier Daze is an Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania,

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What is moving from customer lifetime?

Moving from customer lifetime refers to the process of transferring customer data, interactions, and transactions throughout the customer's entire relationship with a company.

Who is required to file moving from customer lifetime?

Companies that collect and store customer data are required to file moving from customer lifetime.

How to fill out moving from customer lifetime?

Moving from customer lifetime can be filled out by documenting each customer's journey, from the initial contact to the most recent interaction.

What is the purpose of moving from customer lifetime?

The purpose of moving from customer lifetime is to track the customer's history with the company and improve the overall customer experience.

What information must be reported on moving from customer lifetime?

Information such as customer demographics, purchase history, communication preferences, and feedback must be reported on moving from customer lifetime.

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