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Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Neither.
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Document all the guidelines in a comprehensive style guide or brand manual, making it easily accessible to designers, marketing teams, and other stakeholders involved in the project.

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Basic graphic standards are guidelines that establish the minimum requirements for visual elements such as logos, color schemes, and font styles that must be used consistently in marketing materials, websites, and other communications.
Any organization or company that wants to maintain a cohesive and professional brand image is required to establish and adhere to basic graphic standards.
Basic graphic standards can be filled out by creating a document that outlines the guidelines for logo usage, color palettes, typography, and other visual elements. This document should be shared with all employees and vendors.
The purpose of basic graphic standards is to ensure consistency and coherence in visual communications, strengthen brand identity, and improve brand recognition.
Basic graphic standards typically include guidelines for logo usage, color codes, font styles, image usage, and any other visual elements that represent the brand.
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