Get the free Conducting Great Contests - District 27 Toastmasters - d27tm

Conducting Great Contests! Toastmasters International District 28 Prepared by: Karen Holland, DTM Immediate Past District Governor June 2009 Toastmasters International, District 28 Speech Contest

How to fill out conducting great contests

How to fill out conducting great contests:

1. Plan the objective: Start by defining the purpose of your contest. Determine what you hope to achieve, whether it's increasing brand awareness, generating leads, or engaging your audience. This will help guide your contest strategy.
2. Choose the type of contest: Consider what type of contest will resonate with your target audience. It could be a photo contest, video contest, writing contest, or even a sweepstakes. Select a format that aligns with your goals and appeals to your audience's interests.
3. Set clear rules and guidelines: Clearly outline the rules of the contest to avoid any confusion or disputes later on. Specify the eligibility criteria, entry requirements, submission deadlines, judging criteria, and prize details. This will ensure fairness and clarify expectations.
4. Promote your contest: Utilize various marketing channels to promote your contest and attract participants. Leverage social media platforms, email marketing, influencers, and your website to spread the word. Create compelling visuals and engaging content to grab attention and generate excitement.
5. Engage with participants: Actively interact with contest participants throughout the duration of the contest. Respond to their inquiries, provide updates, and encourage them to share their entries on social media. This will help create a sense of community and increase the contest's reach.
6. Select winners and announce results: Once the submission period is over, evaluate the entries based on the judging criteria you established. Select the winners fairly and objectively. Notify the winners privately and announce the results publicly to celebrate their achievements.
7. Follow through with prizes and rewards: Deliver the promised prizes promptly and as described in the contest rules. Whether it's cash, products, or experiences, ensure that winners receive their rewards in a timely manner. This will build trust and maintain a positive relationship with your audience.

Who needs conducting great contests?

1. Businesses: Conducting great contests can be a valuable marketing strategy for businesses of all sizes. It helps increase brand awareness, engage with customers, and generate leads. Contests can also encourage user-generated content, which can be repurposed for future marketing campaigns.
2. Non-profit organizations: Non-profits can benefit from conducting contests to raise awareness about their cause or garner support. Contests can serve as a creative way to engage with their target audience, gain publicity, and potentially attract new donors or volunteers.
3. Influencers and content creators: Conducting contests can be a powerful tool for influencers and content creators to grow their following, increase engagement, and collaborate with brands. Contests can help boost their visibility, attract new followers, and foster a sense of community among their audience.

In conclusion, anyone looking to achieve specific objectives, engage with their audience, or increase their brand's visibility can benefit from conducting great contests. By following the steps outlined above, you can maximize the success of your contests and achieve your desired results.

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