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SECRET CONSUMER SCORES AND
SEGMENTATIONS: SEPARATING HAVES
FROM HAVE-NOTS
Amy J. Schmitz *
2014 MICH. ST. L. REV. 1411
ABSTRACT
Big Data is big business. Data brokers profit by tracking
consumers
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Secret consumer scores refer to a mysterious algorithm used by companies to calculate a consumer's creditworthiness or buying habits.
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