Get the free Your 30-second commercial - Career Services - Princeton University

YOUR 30SECOND COMMERCIAL Use the following guidelines to develop an introduction to use when meeting employers at career days and other networking events. Your goal is to create a positive and lasting

How to fill out your 30-second commercial

How to Fill Out Your 30-Second Commercial:

1. Start with a strong and attention-grabbing opening line: Begin your 30-second commercial with a concise statement or question that immediately captures the listener's interest.
2. Highlight your relevant skills and accomplishments: In the few seconds you have, focus on showcasing specific skills, experiences, or achievements that demonstrate your expertise or the value you bring to the table.
3. Identify your target audience: Before crafting your commercial, it's crucial to understand who needs to hear your message. Define your ideal customer or the type of person who can benefit from your product, service, or expertise.
4. Address the pain point or problem: Once you've identified your target audience, address a specific pain point or problem they may be facing. Highlight how your offering or solution can help alleviate their challenges or improve their situation.
5. Provide a concise solution or benefit: After addressing the problem, present a clear and concise solution or benefit that your product, service, or expertise can provide. Focus on the value and the positive impact it can have on your target audience.
6. Include a call to action: The end of your 30-second commercial should have a strong call to action. Whether it's encouraging the listener to visit a website, contact you for more information, or make a purchase, make sure to guide them towards the next step.

Who needs your 30-second commercial?

1. Job Seekers: Crafting an impactful 30-second commercial can be valuable for job seekers who want to quickly and effectively communicate their skills, experience, and career goals to potential employers or networking contacts.
2. Entrepreneurs and Business Owners: Entrepreneurs and business owners can benefit from a concise and persuasive commercial to effectively pitch their business or product to potential investors, partners, or customers.
3. Sales Professionals: Sales professionals rely on effective communication to capture the attention of prospects and convey the value of their product or service. A well-structured 30-second commercial can help salespeople articulate their offering quickly and compellingly.
4. Speakers and Presenters: Public speakers and presenters often need to quickly introduce themselves and their expertise to engage an audience and establish credibility. Crafting a concise and attention-grabbing commercial is crucial for making a strong first impression.
5. Networking Events: In networking events, where time is limited, having a well-prepared 30-second commercial can help individuals effectively convey their value proposition to potential partners, clients, or collaborators.

Remember, regardless of the specific audience, a well-crafted 30-second commercial can be a powerful tool for capturing attention, conveying value, and driving action.

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What is your 30-second commercial?

My 30-second commercial is a brief advertisement that highlights the key features and benefits of my product or service in a concise manner.

Who is required to file your 30-second commercial?

Any business or individual who wants to promote their product or service through a short advertisement is required to create and file a 30-second commercial.

How to fill out your 30-second commercial?

To fill out a 30-second commercial, you need to create a script that conveys your message clearly and concisely. You can also include visuals or graphics to enhance the advertisement.

What is the purpose of your 30-second commercial?

The purpose of a 30-second commercial is to grab the attention of the audience, convey the key message of the product or service, and ultimately persuade them to take action, such as making a purchase.

What information must be reported on your 30-second commercial?

The 30-second commercial must include essential information about the product or service, such as its unique selling points, benefits, and a call-to-action for the audience.