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Nonprofit Social Media Policy Workbook April 2012 SPECIAL NTC PRINT EDITION FUNDED BY TABLE OF CONTENTS Welcome .....................................................................................................................................

How to fill out nonprofit social media policy

How to fill out nonprofit social media policy:

1. Conduct a thorough analysis of your organization's mission, values, and goals: Understand the purpose and objectives of your nonprofit and how they align with your social media presence. This will help you set guidelines for what content is appropriate to share and what is not.
2. Identify potential risks and liabilities: Consider the potential for reputation damage, privacy breaches, copyright infringement, or any other legal or ethical concerns related to social media usage. Address these risks in your policy to protect your organization and its stakeholders.
3. Define acceptable social media behavior: Clearly outline what is considered appropriate and inappropriate behavior for employees or volunteers representing your nonprofit on social media platforms. This can include guidelines on personal opinions, confidential information, engaging with followers, and defending your nonprofit's reputation online.
4. Establish guidelines for content creation and sharing: Provide guidelines on the type of content that can be shared, ensuring it aligns with your organization's values and objectives. Include instructions on how to obtain proper permissions for using copyrighted material and the handling of sensitive information.
5. Develop guidelines for crisis management: Social media crises can happen. Prepare your nonprofit for these situations by outlining the steps to take in the event of a crisis, including who should handle communications, how to respond to negative comments or feedback, and how to rectify any potential damage.
6. Train and educate employees and volunteers: Ensure everyone involved in your nonprofit's social media presence understands the policy and its guidelines. Provide training on social media best practices, privacy settings, and how to handle various social media scenarios.
7. Regularly review and update the policy: As social media platforms evolve and new risks emerge, it is essential to regularly review and update your nonprofit's social media policy. Keep up with industry trends and adapt your policy accordingly.

Who needs nonprofit social media policy?

1. Nonprofit organizations that have a social media presence: Any nonprofit organization that utilizes social media platforms to communicate, engage with stakeholders, and promote their mission should have a social media policy in place.
2. Employees and volunteers involved in social media management: Individuals who have access to and contribute to your organization's social media accounts, whether as paid employees or volunteers, should be aware of and follow the guidelines outlined in the social media policy.
3. Board members and executives: Board members and executives of a nonprofit should understand the social media policy to ensure they are promoting and protecting the organization's reputation when engaging in online discussions or sharing content related to the nonprofit.
4. Supporters and stakeholders: While not directly subjected to the policy, supporters and stakeholders should be made aware of your nonprofit's social media policy. They should be encouraged to comply with social media guidelines and represent the organization appropriately in any online interactions.

For pdfFiller’s FAQs

What is nonprofit social media policy?

Nonprofit social media policy is a set of guidelines and rules that govern the use of social media by nonprofit organizations.

Who is required to file nonprofit social media policy?

Nonprofit organizations are required to file nonprofit social media policies.

How to fill out nonprofit social media policy?

Nonprofit organizations can fill out their social media policy by outlining rules, guidelines, and procedures for social media use.

What is the purpose of nonprofit social media policy?

The purpose of nonprofit social media policy is to provide a framework for the organization's social media presence and ensure consistency, professionalism, and compliance.

What information must be reported on nonprofit social media policy?

Nonprofit social media policy should include guidelines on content creation, brand representation, engagement with followers, and crisis management.

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