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BOOK BEFORE FEBRUARY 28 AND SAVE $400Building Your EMPLOYER BRAND To Engage Employees of the Future and Drive Better Business Results April 1416, 2014 AMA Executive Conference Center, New York Master

How to fill out building your employer brand

How to fill out building your employer brand:

1. Identify your target audience: Start by defining the type of employees you want to attract. Consider the key skills, values, and experience that align with your company culture and goals.
2. Conduct market research: Understand what your competitors are doing in terms of employer branding. Research the industry trends and best practices to gain insights that can help shape your brand strategy.
3. Define your unique value proposition: Determine what sets your company apart from others as an employer. Highlight your company's mission, values, benefits, and growth opportunities to attract top talent.
4. Develop your brand messaging: Craft clear and compelling messages that communicate your employer brand to both internal and external stakeholders. Ensure that your brand messaging aligns with your company's overall brand identity.
5. Update your online presence: Enhance your company's website, career pages, and social media profiles to showcase your employer brand. Utilize engaging content, employee testimonials, and visuals to effectively convey your company culture and values.
6. Enhance the candidate experience: Streamline your recruitment process to provide a positive experience for candidates. Ensure that your application process is user-friendly, provide regular updates, and offer personalized interactions to create a lasting impression.
7. Invest in employee development and engagement: Offer continuous learning and development opportunities for your employees. Create a supportive and inclusive work environment where employees feel valued, recognized, and encouraged to grow.
8. Foster a strong employer brand internally: Engage your employees in building and promoting your employer brand. Encourage them to share their positive experiences on social media, participate in industry forums, and refer potential candidates.

Who needs building your employer brand:

1. Growing companies: Building a strong employer brand can attract top talent, even if the company is not widely recognized or lacks a large budget for recruitment efforts.
2. Competitive industries: In highly competitive industries, having a well-established employer brand can give companies a competitive edge in attracting and retaining the best employees.
3. Companies with high turnover rates: Developing a strong employer brand can help reduce turnover rates by attracting employees who align with the company culture and values.
4. Companies looking to attract specialized talent: Building a reputable employer brand can help attract skilled professionals who are sought after in niche industries or have specific skill sets.
5. Companies undergoing change or rebranding: Building a compelling employer brand can help companies undergoing significant changes, such as mergers, acquisitions, or rebranding, to attract and retain key talent during transitional phases.

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What is building your employer brand?

Building your employer brand is the process of developing and promoting a positive image of your company as an employer, to attract and retain top talent.

Who is required to file building your employer brand?

Employers of all sizes and industries are encouraged to focus on building their employer brand.

How to fill out building your employer brand?

To fill out building your employer brand, companies can start by defining their values, culture, and benefits, and then communicate them through various channels such as social media, career websites, and job postings.

What is the purpose of building your employer brand?

The purpose of building your employer brand is to attract, engage, and retain employees who align with your company's values and culture, ultimately leading to a more productive and positive work environment.

What information must be reported on building your employer brand?

Information such as company values, culture, benefits, testimonials from current employees, and career development opportunities should be reported on building your employer brand.