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This document analyzes the prevalence and impact of counterfeit sports apparel sold online, highlighting the sophisticated tactics employed by fraudsters to exploit the passion of sports fans. It
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How to fill out Brandjacking Index®: Special Edition 2011 - Sports Apparel Online

01
Obtain a copy of the Brandjacking Index®: Special Edition 2011 - Sports Apparel Online.
02
Review the guidelines provided in the document for filling out the index.
03
Identify the sports apparel brands you want to evaluate.
04
Gather data on brand mentions, social media presence, and online sales related to each brand.
05
Assess the information against the provided criteria within the index.
06
Fill in the score for each brand based on your assessments.
07
Consider any additional notes or anomalies observed during your evaluation.
08
Review your entries for accuracy before finalizing.

Who needs Brandjacking Index®: Special Edition 2011 - Sports Apparel Online?

01
Marketing professionals looking to assess brand performance.
02
Business analysts in the sports apparel industry.
03
E-commerce businesses aiming to understand brand positioning.
04
Researchers interested in brand reputation metrics.
05
Investors evaluating potential brand risks and opportunities.
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Brandjacking Index®: Special Edition 2011 - Sports Apparel Online is a report that evaluates the impact of brandjacking incidents in the sports apparel industry during the year 2011, focusing on the unauthorized use of brand names and trademarks online.
Entities involved in the sports apparel industry that have experienced instances of brandjacking or wish to report on brand safety are required to file the Brandjacking Index®: Special Edition 2011.
To fill out the Brandjacking Index®: Special Edition 2011, applicants need to provide detailed information about incidents of brandjacking they have encountered, including examples, severity, and impacts on their brand.
The purpose of the Brandjacking Index®: Special Edition 2011 is to raise awareness about brandjacking, provide data for industry stakeholders, and help develop strategies to protect brands in the digital landscape.
Information that must be reported includes the name of the brand affected, specific incidents of brandjacking, the nature of the unauthorized use, the time frame of the incidents, and any actions taken to mitigate further occurrences.
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