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COMPETITIVE STRATEGIES ADOPTED BY AIRTEL KENYA FOR SUCCESS IN THE TELECOMMUNICATIONS INDUSTRY BY ONCE, EDITH JOAN A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD
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How to fill out competitive strategies adopted by:

01
Understand your industry and competitors: Conduct thorough research on your industry and competitors to gain a deep understanding of the market dynamics, trends, and competitive landscape. Analyze their strengths, weaknesses, and strategies to identify potential opportunities and threats.
02
Define your unique value proposition: Clearly define what sets your business apart from competitors. Identify your key strengths, core competencies, and unique selling points that make you stand out in the market. This will form the foundation of your competitive strategy.
03
Identify target market segments: Determine the specific target market segments that your business aims to serve. Segment the market based on factors such as demographics, psychographics, behavior, and needs. This will help you tailor your competitive strategies to address the specific needs and preferences of your target audience.
04
Set clear objectives and goals: Establish measurable objectives and goals that align with your overall business strategy. These could include increasing market share, driving sales growth, improving customer loyalty, or enhancing brand reputation. Clear objectives will guide your competitive strategies and help you measure their effectiveness.
05
Conduct a SWOT analysis: Evaluate your own strengths, weaknesses, opportunities, and threats (SWOT). This analysis will help you identify areas where you have a competitive advantage and areas that need improvement. It will also enable you to identify potential opportunities in the market and anticipate threats from competitors.
06
Develop a competitive positioning strategy: Based on your unique value proposition and target market segments, develop a clear competitive positioning strategy. Determine how you want to position your brand in the minds of consumers relative to competitors. This could be through price leadership, product differentiation, superior customer service, or other competitive advantages.
07
Determine key competitive tactics: Once your competitive positioning strategy is defined, identify the key tactics and actions you will take to execute that strategy. These could include pricing strategies, marketing campaigns, product development, innovation, alliances, or any other activities that will help you gain a competitive edge.

Who needs competitive strategies adopted by:

01
Small businesses: Small businesses often operate in highly competitive environments, where they need effective competitive strategies to differentiate themselves and gain market share. Adopting competitive strategies can help small businesses survive, grow, and compete with larger players in the industry.
02
Startups: Startups face numerous challenges in establishing their presence in the market. Competitive strategies can help startups identify their unique value proposition, target the right market segments, and position themselves effectively against incumbents and competitors.
03
Established companies: Even established companies need competitive strategies to maintain their market position and fend off competition. Markets are constantly evolving, and competitors are always seeking ways to gain an advantage. By continuously adopting and adapting competitive strategies, established companies can stay relevant and ensure continued success.
In conclusion, filling out competitive strategies adopted by involves understanding the industry and competitors, defining a unique value proposition, identifying target market segments, setting clear objectives, conducting a SWOT analysis, developing a competitive positioning strategy, and determining key tactics. Competitive strategies are crucial for small businesses, startups, and established companies to thrive in competitive markets.
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Competitive strategies are the actions a business takes to gain a competitive advantage over its competitors.
Businesses and organizations are required to file their competitive strategies.
Competitive strategies can be filled out by detailing the specific tactics and approaches used to outperform competitors.
The purpose of competitive strategies is to differentiate a company's products or services from competitors and attract customers.
Information such as market analysis, target audience, pricing strategies, and unique selling propositions must be reported on competitive strategies.
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