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ORGANIZATIONAL ENVIRONMENT AND COMPETITIVE ADVANTAGE OF REAL ESTATE PRIVATE FIRMS IN KENYA By PATRICK FATAL CHIT AVI A RESEARCH PROJECT SUBMITTED IN PARTIAL Fulfillment OF THE REQUIREMENT FOR THE
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01
Research the industry and market trends: Stay informed about the latest developments, changes, and emerging trends in the industry and market where your organization operates. This includes analyzing customer preferences, competitor strategies, and technological advancements.
02
Identify competitive forces: Assess the competitive landscape by identifying the key competitors in your industry. Analyze their strengths, weaknesses, market shares, and strategies. Understanding your competitors' capabilities and market positioning can help you identify areas where your organization can gain a competitive advantage.
03
Evaluate internal strengths and weaknesses: Conduct an internal analysis of your organization's strengths and weaknesses. This involves assessing your company's resources, capabilities, and overall performance. Identify areas where your organization excels and areas that need improvement to effectively compete in the market.
04
Conduct a SWOT analysis: Develop a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. This analysis helps you identify internal and external factors that can impact your organization's competitiveness. By identifying strengths and weaknesses, you can leverage the former and mitigate the latter to seize opportunities and overcome threats.
05
Monitor industry regulations and legal requirements: Stay updated with industry-specific regulations, laws, and legal requirements. Compliance with these regulations is essential for maintaining a competitive advantage and avoiding legal issues that can harm your organization's reputation and operations.
06
Stay customer-focused: Keep your customers' needs, preferences, and satisfaction at the center of your organizational strategy. Regularly gather feedback, conduct surveys, and monitor customer satisfaction metrics to ensure that your organization is meeting and exceeding customer expectations.
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Continuously innovate and adapt: Foster a culture of innovation within your organization. Encourage your employees to think creatively, seek new opportunities, and embrace change. Continuously adapt and evolve your products, services, and processes to stay ahead of the competition and meet evolving customer demands.

Who needs organizational environment and competitive?

01
Business owners and entrepreneurs: Understanding the organizational environment and competitive landscape is crucial for business owners and entrepreneurs as it helps them make informed decisions, develop effective strategies, and stay ahead of the competition in their respective industries.
02
Managers and executives: Managers and executives need a clear understanding of the organizational environment and competitive landscape to set organizational goals, devise strategic plans, allocate resources effectively, and make informed business decisions. This knowledge allows them to identify opportunities, allocate resources wisely, and mitigate risks effectively.
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Marketing and sales professionals: Marketing and sales professionals rely on a strong understanding of the organizational environment and competitive landscape to develop effective marketing strategies, identify target markets, position products or services, and differentiate themselves from competitors. This knowledge helps them create compelling messages and campaigns that resonate with customers and drive sales.
04
Investors and stakeholders: Investors and stakeholders need to assess the organizational environment and competitive landscape to evaluate the potential value and risks associated with investing in a company. Understanding the competitiveness of the organization and its industry helps them assess the growth potential, profitability, and sustainability of their investments.
05
Researchers and analysts: Researchers and analysts studying industries and markets rely on information about the organizational environment and competitive landscape to conduct comprehensive market research, analyze industry dynamics, and identify trends, opportunities, and threats.
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Organizational environment and competitive refers to the internal and external factors that affect a company's ability to compete in the marketplace.
Companies or organizations that are required to file financial reports with regulatory authorities.
Organizations must gather data related to their market position, competitive landscape, and internal capabilities to fill out the report.
The purpose is to provide regulators and stakeholders with information about the company's competitive position and market environment.
Information such as market trends, competitive analysis, and internal strengths and weaknesses.
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