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APPLICATION OF VALUE INNOVATION AS THE BASIS FOR BLUE OCEAN STRATEGY AT SAFARI COM LIMITED By GERTRUDE BAMBI GARCIA A RESEARCH PROJECT SUBMITTED IN FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF
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How to fill out application of value innovation:

01
Start by understanding the concept of value innovation. Value innovation involves creating new market space by simultaneously reducing costs and increasing customer value. Familiarize yourself with the principles and techniques of value innovation.
02
Conduct a thorough analysis of your current business model. Identify areas where you can reduce costs without compromising customer value. Look for opportunities to add innovative features or services that will attract new customers or enhance the experience for existing customers.
03
Consider the needs and preferences of your target customers. Identify the pain points or challenges they face and brainstorm ideas for innovative solutions that can address these issues.
04
Develop a clear value proposition that highlights the unique benefits your product or service offers compared to competitors. This should clearly articulate the value that customers will receive and how it differs from existing offerings in the market.
05
Prioritize your ideas and create an action plan. Determine which innovative ideas are most feasible and have the highest potential for success. Define specific goals, timelines, and responsibilities for implementing these ideas.
06
Implement your value innovation strategies and monitor their impact. Regularly assess the results and make adjustments as necessary to ensure that you are continuously improving customer value and reducing costs.
07
Communicate your value innovation efforts to stakeholders, including employees, customers, and investors. Highlight the benefits and advantages of your innovative approach and how it sets you apart from competitors.

Who needs application of value innovation?

01
Companies that want to stand out in a crowded marketplace can benefit from value innovation. By applying value innovation principles, businesses can differentiate themselves and offer unique value to customers, leading to increased market share and profitability.
02
Startups and entrepreneurs seeking to disrupt industries with new and innovative ideas can benefit from value innovation. It allows them to challenge existing market norms and find unexplored opportunities where they can create value for customers.
03
Established businesses facing declining sales or market saturation can reinvigorate their offerings through value innovation. By rethinking their business models and identifying new ways to create value, they can regain competitiveness and attract new customers.
04
Organizations that are looking to optimize their cost structures while still delivering superior value to customers can use value innovation techniques. This can result in cost savings, increased operational efficiency, and ultimately higher customer satisfaction.
05
Industries experiencing rapid technological advancements or changing customer expectations can benefit from the application of value innovation. These industries require continuous adaptation and innovation to stay relevant and remain competitive in the market. Value innovation can help businesses thrive in such dynamic environments.
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Value innovation is the strategy of developing new products or services that offer unique value to customers, thereby creating a new market space.
Any business or individual looking to introduce new products or services that offer unique value to customers.
To fill out an application for value innovation, one must clearly outline the unique value proposition of their product or service, as well as potential market demand.
The purpose of value innovation is to create uncontested market space and make competition irrelevant by offering customers something truly unique and valuable.
Information such as the unique value proposition, target market, competition analysis, and potential market demand must be reported on the application of value innovation.
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