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2014 Brand Book define our brand. Were all responsible for communicating and nurturing the personality of our company. These guidelines are to help you champion the DirecTV brand as it's portrayed
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How to Define Your Brand:

01
Start by identifying your brand values and mission. Think about what your company stands for and what you want to achieve.
02
Consider your target audience and their needs. Understand who your customers are and what they expect from your brand.
03
Analyze your competition. Research other brands in your industry and see how they position themselves. Look for gaps or opportunities where your brand can stand out.
04
Develop your brand personality. Decide on the tone and voice you want to convey in your communications. This will help create a consistent and authentic brand image.
05
Create a brand story. Craft a narrative that reflects your brand's history, mission, and values. This story will help customers connect with your brand on a deeper level.
06
Define your visual identity. Choose fonts, colors, and imagery that align with your brand personality. These elements will be used across all your marketing materials and online platforms.
07
Test and refine your brand. Take feedback from customers and make adjustments if needed. Continuously monitor the perception of your brand and make improvements to strengthen it over time.

Who Needs to Define Our Brand:

01
Startups and Small Businesses: Defining your brand is crucial when starting a new business or trying to establish yourself in a competitive market. It helps create a strong foundation and a clear brand identity from the start.
02
Established Companies: Even if you have an existing brand, it's important to periodically review and redefine it. Markets change, customer preferences evolve, and staying relevant requires adapting your brand accordingly.
03
Marketing and Advertising Professionals: Branding is a core aspect of marketing strategy. Professionals in this field need to have a deep understanding of how to define and communicate a brand effectively to guide their promotional efforts.
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Our brand is defined by the values, mission, and vision that guide our organization and create a unique identity in the marketplace.
Any individual or organization that uses the brand in commerce may be required to file for trademark protection.
Filling out a trademark application involves providing detailed information about the brand, its use in commerce, and the goods or services it represents.
The purpose of defining our brand is to protect it from unauthorized use and to establish legal rights to the brand name and logo.
Information such as the brand name, logo, description of goods/services, date of first use, and specimen of the mark may need to be reported.
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