Get the free Strategic Communications Plan Template

Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, Second Edition by Sally J. Patterson and Panel M. Rate Copyright 2009 John Wiley & Sons, Inc. Strategic

How to fill out strategic communications plan template

1. Start by reviewing the purpose of your strategic communications plan. Understand why you need it and what goals you want to achieve with it.
2. Identify your target audience. Determine who you want to communicate with and tailor your messages accordingly.
3. Conduct a situation analysis. Evaluate your organization's current position, strengths, weaknesses, opportunities, and threats. This will help you identify communication needs and prioritize objectives.
4. Set clear objectives for your strategic communications plan. Make sure they are specific, measurable, achievable, relevant, and time-bound (SMART goals).
5. Develop key messages. Determine the core messages you want to convey to your target audience. These messages should align with your organization's values and goals.
6. Choose the most appropriate communication channels. Consider various channels such as social media, email, newsletters, press releases, events, and more. Select the ones that will effectively reach your target audience.
7. Create a timeline for your communications plan. Lay out specific deadlines and milestones for each phase of the plan to ensure timely execution.
8. Assign responsibilities and resources. Determine who will be responsible for each aspect of the plan and allocate the necessary resources like budget, staff, and equipment.
9. Implement your strategic communications plan. Start executing your plan by creating content, scheduling posts, sending out press releases, and engaging with your audience.
10. Monitor and evaluate your progress. Continuously track the effectiveness of your communications efforts. Use analytics, surveys, feedback, and other evaluation methods to measure the impact of your plan and make necessary adjustments.

Who needs a strategic communications plan template?

1. Organizations: Businesses, non-profit organizations, government agencies, and other entities that want to effectively communicate with their target audience, stakeholders, or the public.
2. Marketing and Communications Professionals: Professionals working in marketing and communications roles who need to create a comprehensive plan to guide their communication efforts.
3. Public Relations Practitioners: PR professionals who want to strategically manage their organization's reputation, handle crises, and maintain positive relationships with their stakeholders.
4. Project Managers: Project managers who understand the importance of clear and effective communication to ensure project success.
5. Startups and Entrepreneurs: Startups and entrepreneurs who need to establish a strong brand and effectively communicate with their target market to gain visibility and build a customer base.

In summary, filling out a strategic communications plan template involves understanding the purpose, identifying the target audience, conducting a situation analysis, setting objectives, developing key messages, choosing channels, creating a timeline, assigning responsibilities, implementing the plan, and monitoring progress. Anyone who aims to communicate effectively and strategically can benefit from using a strategic communications plan template.

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What is strategic communications plan template?

A strategic communications plan template is a document that outlines the goals, objectives, target audience, key messages, tactics, and evaluation methods for an organization's communications efforts.

Who is required to file strategic communications plan template?

Typically, organizations and businesses are required to file a strategic communications plan template, especially for projects or campaigns that involve public outreach or messaging.

How to fill out strategic communications plan template?

To fill out a strategic communications plan template, one must first identify the goals of the communications plan, define the target audience, create key messages, outline tactics to deliver those messages, and establish methods for evaluating the plan's effectiveness.

What is the purpose of strategic communications plan template?

The purpose of a strategic communications plan template is to provide a roadmap for an organization's communications efforts, ensuring consistency, clarity, and effectiveness in delivering messages to the target audience.

What information must be reported on strategic communications plan template?

The information that must be reported on a strategic communications plan template includes goals, objectives, target audience demographics, key messages, communication channels, tactics, timeline, budget, and evaluation methods.

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