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You're learning outcomes after starting this module you shall be able to know about the concepts of strategic intent stretch leverage unfit understand the concepts of vision and mission and their significance know the three dimensions of business definition analyze the role of corporate governance in shaping themissionintroduction this module will cover the concept of vision and mission and their significance vision is a roadmap of company×39’s future it depicts the company's long-term direction mission is the purpose and reason for organizations existence this module will cover these basic concepts and their relevance in strategic management along with in three dimensions of business definition the role of corporate governance on building of the mission and vision of an organization and how the corporate social responsibility influences the purpose and the strategy of anorganizationnext we will discuss upon strategic intent a company exhibits strategic intent when it relentlessly pursues unambitious strategic objective and concentrates its camping tenses and energies on the income placement of that objective there is a long term time horizon underlying a company's strategic intent it signals a deep-rootedcommitment to will become the industry leader outpaced the existing leader and forming new industry rules rather than finding protected in Mitch's I repeat protected niches strategic intent circumscribes and active management process that enables the organization to focus on the essence of winning it clarifies why the company exists and for what it stands in the society because fits long-term involvement it requires commitment of top management strategy intent lays the foundation for the strategic management planning Gary homeland ck Prabhat criticized the strategic fit model and came up with this strategic intent model strategic intents setting ambitious goal that sketchcompany'’s capabilities and resource and finding ways to build them to accomplish those goals it focuses on tomorrow'opportunities strategy in 10 sees a pathos an obsession than to achieve global leadership the strategic intent Takamatsu the leading earth-movingequipment company of Japan during the80s was Males which meant encircling caterpillar the US company that happened to be the world leader when Yamaha took Honda in the motorcycle market Honda responded with Yamaha would sue BUE some will crush squash slaughter yamahaHema suggested that setting up a chasm between ambition and resources creating stretch between resources and aspirations is the key to strategic intent and is the single most important task senior management faces the consistency of effort generated by focused and shared intent throughout the organization make sure the long-termsuccess of the organization next we will discuss upon stretch and leverage the misfit between resource sand aspirations is known as the stretch to achieve strategic intent organization needs to stretch as of today there might be a...
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