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A lead is a piece of information or a potential contact that may lead to a sale or further communication with a potential customer.
Anyone who is in a sales or marketing role may be required to file a lead.
To fill out a lead, you typically enter information about the potential customer or contact into a lead tracking system or database.
The purpose of a lead is to track potential sales opportunities and follow up with potential customers.
Information such as the contact's name, contact information, company, and details about their interest or need for your product or service must be reported on a lead.
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