
Get the free Our Brand GuidelinesKeep Scotland Beautiful
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ITT BriefInvitation to Tender for:
Provision of Marketing and
Communication ServicesIssued by:
Keep Scotland Beautiful
First Floor
Strathallan House
Castle Business Park
Stirling
FK9 4TZ
www.keepscotlandbeautiful.orgKeep
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How to fill out our brand guidelineskeep scotland

How to fill out our brand guidelines for Scotland:
01
Start by familiarizing yourself with the overall purpose and objectives of our brand guidelines. This will give you a clear understanding of what needs to be included and emphasized.
02
Begin by creating an introduction section that outlines the background and history of our brand in Scotland. This should include information on our vision, values, and mission specific to the Scottish market.
03
Next, include a section on brand identity, which should cover elements like our logo, color palette, typography, and any specific design guidelines that are unique to our brand in Scotland.
04
Provide detailed instructions and examples on how to use our brand elements consistently across various mediums. This can include guidelines for print materials, online platforms, social media, advertising, and more.
05
Consider including guidelines for messaging and tone of voice. This will ensure that our brand's communication in Scotland remains consistent and aligned with our overall brand personality.
06
Don't forget to include guidelines on photography and visual assets. Specify the preferred style, composition, and subject matter that aligns with our brand image in Scotland.
07
Lastly, provide guidance on brand implementation and enforcement. This can include instructions on how to communicate the brand guidelines to stakeholders, how to handle deviations from the guidelines, and who to contact for any questions or clarifications.
Who needs our brand guidelines for Scotland?
01
Our marketing and creative teams who are responsible for designing and producing brand materials specific to the Scottish market.
02
External agencies and vendors who work with us on marketing campaigns or brand-related initiatives in Scotland.
03
Internal stakeholders, such as executives, managers, and employees, who need to understand and adhere to our brand guidelines when representing our brand in Scotland.
04
Potential partners or collaborators who want to ensure alignment with our brand values and image in Scotland.
05
Anyone involved in brand communication or decision-making within our organization, as they need to maintain consistency and coherence with our brand guidelines in Scotland.
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What is our brand guidelineskeep scotland?
Our brand guidelineskeep scotland outline the rules and standards for consistent branding and messaging across all platforms and materials.
Who is required to file our brand guidelineskeep scotland?
All employees and contractors working on projects related to our brand are required to follow and adhere to the brand guidelineskeep scotland.
How to fill out our brand guidelineskeep scotland?
Our brand guidelineskeep scotland can be filled out online through the company's branding portal or by downloading the PDF version and submitting it to the branding team.
What is the purpose of our brand guidelineskeep scotland?
The purpose of our brand guidelineskeep scotland is to ensure a consistent and cohesive brand identity across all communication channels and materials.
What information must be reported on our brand guidelineskeep scotland?
The brand guidelineskeep scotland require information such as logo usage, color palette, typography, photography standards, and messaging tone.
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