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Take advantage of this exciting promotional package for new products available exclusively to Light Show West 2015 exhibitors for just $350! Features and Benefits: NEW PRODUCT SHOWCASE 2015 ENTRY
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How to fill out features and benefits:

01
Start by clearly identifying the features of your product or service. These are the specific characteristics that set your offering apart from others in the market. For example, if you are selling a car, the features may include a leather interior, advanced safety features, and a powerful engine.
02
Once you have identified the features, it's time to focus on the benefits. Benefits explain how those features provide value to the customer. Think about how your product or service solves a problem or fulfills a need for the customer. Continuing with the car example, the benefits may include a comfortable and luxurious driving experience, enhanced safety for the driver and passengers, and a thrilling performance on the road.
03
When filling out features and benefits, be specific and provide concrete examples. Instead of simply stating that a car has a leather interior, highlight the benefits of having a luxurious and comfortable seating experience. Use real-life scenarios to showcase how your product or service can positively impact the customer's life.

Who needs features and benefits:

01
Almost all businesses and individuals can benefit from utilizing features and benefits. Whether you are selling a physical product, providing a service, or even promoting yourself, understanding and effectively communicating your features and benefits is essential.
02
Businesses and marketers often use features and benefits to promote their products or services to potential customers. By showcasing the unique features and the corresponding benefits, they can persuade and convince customers to choose their offering over competitors.
03
Customers also need features and benefits to make informed purchasing decisions. Features help customers understand what they are getting, while benefits help them visualize how the product or service will improve their lives or solve their problems. By highlighting features and benefits, businesses can effectively communicate the value proposition of their offerings to potential customers.
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Features are characteristics of a product or service that help to differentiate it from other similar offerings. Benefits are the positive outcomes that customers can expect to receive from using the product or service.
Usually, marketing departments are responsible for creating and maintaining features and benefits information.
To fill out features and benefits, companies typically conduct market research to understand customer needs and preferences, then use that information to create compelling features and benefits statements.
The purpose of features and benefits is to help customers understand the value proposition of a product or service and make informed purchasing decisions.
Features and benefits statements should be specific, measurable, and relevant to the target audience.
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