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COMPETITOR GRID
After you collect data on your competition, follow these steps to develop your Competitor Grid:
1. Select the product or service or customer segment to focus on.
If your competitors
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How to fill out competitor grid - onstrategy

How to fill out competitor grid - onstrategy:
01
Start by identifying your main competitors: This involves researching and listing the key players in your industry or market. Consider both direct competitors who offer similar products or services, as well as indirect competitors who target the same customer base.
02
Gather information about each competitor: Use various sources such as their websites, social media profiles, annual reports, press releases, and industry publications to gather relevant information about your competitors. Key areas to focus on include their products or services, target market, pricing strategy, distribution channels, marketing tactics, strengths, weaknesses, and any recent developments or innovations.
03
Analyze and compare your competitors: Once you have gathered the necessary information, analyze and compare it to identify patterns, trends, and opportunities. Determine each competitor's market share, strengths, weaknesses, and areas where you can potentially differentiate yourself. This analysis will help you understand your competitive landscape better.
04
Fill out the competitor grid: Use OnStrategy or any other tool of your choice to create a competitor grid. Include key information such as the competitor's name, products or services, target market, pricing, distribution channels, marketing strategies, strengths, weaknesses, and any other relevant data. This grid will provide a visual representation of your competitors' positions in relation to your own company.
Who needs competitor grid - onstrategy?
01
Businesses aiming for strategic planning: A competitor grid, such as OnStrategy, is crucial for businesses aiming to develop a strategic plan. It helps them understand their market position, identify competitive advantages, and make informed decisions regarding their products, pricing, marketing, and overall business strategy.
02
Marketing teams and product managers: Competitor grids are valuable tools for marketing teams and product managers. They provide insights into the competitive landscape, allowing these teams to understand market trends, benchmark products or services, and develop more effective marketing and product strategies.
03
Startups and entrepreneurs: For startups and entrepreneurs, understanding the competitive landscape is vital for survival and growth. A competitor grid helps them identify market opportunities, differentiate themselves from competitors, and make informed decisions about their business direction.
In conclusion, filling out a competitor grid using OnStrategy or similar tools involves identifying competitors, gathering information, analyzing and comparing competitors, and creating a visual representation of the data. This process is valuable for businesses, marketing teams, product managers, startups, and entrepreneurs who want to develop strategic plans, make informed decisions, and stay competitive in their industry.
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What is competitor grid - onstrategy?
Competitor Grid - OnStrategy is a tool used to analyze and compare a company's competitors.
Who is required to file competitor grid - onstrategy?
All employees tasked with competitive analysis may be required to fill out the Competitor Grid - OnStrategy.
How to fill out competitor grid - onstrategy?
To fill out the Competitor Grid - OnStrategy, identify key competitors, analyze their strengths and weaknesses, and compare them to your own company.
What is the purpose of competitor grid - onstrategy?
The purpose of Competitor Grid - OnStrategy is to help companies understand their competitive landscape and make strategic decisions.
What information must be reported on competitor grid - onstrategy?
Information such as competitor names, market share, product offerings, pricing strategy, and SWOT analysis must be reported on Competitor Grid - OnStrategy.
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