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Bidirectional Expansion For Keyword Search on Graph Databases Varun Kacholia Shashank Pandit Soumen Chakrabarti Rushi Desai Hrishikesh Karambelkar Indian Institute of Technology Bombay shashank cs.
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How to fill out bidirectional expansion for keyword

To fill out bidirectional expansion for a keyword, you can follow these steps:
01
Identify the main keyword: Start by determining the primary keyword that you want to expand upon. This keyword should be relevant to your topic or business.
02
Research related keywords: Conduct thorough keyword research to find other keywords that are closely related to your main keyword. This can involve using tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer. Look for synonyms, variations, and related terms that people might use when searching for the same topic.
03
Use keyword suggestion tools: Utilize keyword suggestion tools to generate additional ideas. These tools can provide you with a list of keywords that are similar or related to your main keyword. Some popular keyword suggestion tools include Ubersuggest, KeywordTool.io, and AnswerThePublic.
04
Analyze competitor keywords: Look at your competitors' websites and content to see what keywords they are targeting. This can give you insights into additional keywords that you may have missed during your initial research. Tools like SpyFu or Ahrefs can help you analyze competitor keywords effectively.
05
Consider long-tail keywords: In addition to broad keywords, consider incorporating long-tail keywords into your bidirectional expansion. Long-tail keywords are more specific and often have lower competition, allowing you to target a more niche audience.
06
Focus on user intent: While expanding your keywords, consider the intent behind different search queries. Ensure that the keywords you choose align with the intent of your target audience. For example, if someone is looking for information, include keywords that reflect informative content. On the other hand, if someone is looking to make a purchase, use keywords that indicate commercial intent.
07
Organize and prioritize keywords: Once you have a list of keywords, organize them based on relevance and prioritize them according to their search volume, competition, and potential value to your business.
Who needs bidirectional expansion for keywords?
Anyone involved in search engine optimization (SEO) or digital marketing can benefit from bidirectional expansion for keywords. This includes:
01
Website Owners: Website owners can use bidirectional expansion to uncover new keyword opportunities and optimize their content for better search rankings.
02
Content Writers: Content writers can utilize bidirectional expansion to generate fresh ideas and find relevant keywords to improve the visibility and discoverability of their articles or blog posts.
03
SEO Specialists: SEO specialists rely heavily on keyword research to optimize websites and pages. Bidirectional expansion helps them discover keyword variations and long-tail keywords that can drive more targeted organic traffic.
04
Digital Marketers: Digital marketers, including those responsible for PPC (pay-per-click) campaigns and social media advertising, can use bidirectional expansion to identify keywords with commercial intent and create more effective advertising campaigns.
Overall, bidirectional expansion for keywords is essential for anyone looking to improve their online presence, increase visibility, and drive more targeted traffic to their websites or online platforms.
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What is bidirectional expansion for keyword?
Bidirectional expansion for keyword is a process of providing additional keywords or phrases that are related to the main keyword, in order to increase the reach of a search campaign.
Who is required to file bidirectional expansion for keyword?
Marketers or advertisers who are running search campaigns and want to improve the performance of their ads by expanding the list of relevant keywords.
How to fill out bidirectional expansion for keyword?
To fill out bidirectional expansion for keyword, marketers can use keyword research tools to identify relevant keywords, analyze search queries, and match them with appropriate ad groups.
What is the purpose of bidirectional expansion for keyword?
The purpose of bidirectional expansion for keyword is to increase the visibility and reach of search ads, improve targeting, and attract more qualified leads or customers.
What information must be reported on bidirectional expansion for keyword?
Bidirectional expansion for keyword must include the main keyword, additional related keywords or phrases, match types, and relevance to the ad groups.
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